A lotta MMO providers are big on real-money transactions. Not Blizzard. They hate that shit. When asked whether he thought they were losing money by not offering real-money transactions, company co-founder Frank Pearce said:
Can you show us a profit and loss statement that shows that we lose money on that?I would say that that’s arguable, because part of protecting the integrity of the game is ensuring that the subscribership has a reason to continue playing and feels good about the experience that they have.
You tell ‘em Frank. And no, I didn’t think subscribership was a real word either.
Blizzard dismisses microtransaction model [Gamesindustry]