There’s a certain sense of poignancy about this. Halo 3‘s marketing has been impressive/overwhelming, so much so I’d throw it up there as a shining example of capitalism done right/gone too far. Which is why it makes sense that the crowning PR achievement prior to the game’s launch was to have Master Chief and a bunch of Xbox/Bungie people (including Shane Kim & Frankie O’Connor) ring the bell to signify the close of trading for the day.
bushrat
September 26, 2007 at 11:55 AM
This is a bit much for a damn video game launch. Microsoft makes me sick.
on another topic, why has kotaku.au no comments ?
Report PermalinkLogan Booker
September 26, 2007 at 12:12 PM
Don’t worry Bushrat, we’re working on it. ;)
Report Permalinkalibi
September 26, 2007 at 12:57 PM
Can I join the party?
Report PermalinkLogan Booker
September 26, 2007 at 1:02 PM
@Alibi: That depends on whether you can fill out a Master Chief costume.
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