There’s a certain sense of poignancy about this. Halo 3‘s marketing has been impressive/overwhelming, so much so I’d throw it up there as a shining example of capitalism done right/gone too far. Which is why it makes sense that the crowning PR achievement prior to the game’s launch was to have Master Chief and a bunch of Xbox/Bungie people (including Shane Kim & Frankie O’Connor) ring the bell to signify the close of trading for the day.
bushrat
Wednesday, September 26, 2007 at 11:55 AMThis is a bit much for a damn video game launch. Microsoft makes me sick.
on another topic, why has kotaku.au no comments ?
Logan Booker
Wednesday, September 26, 2007 at 12:12 PMDon’t worry Bushrat, we’re working on it. ;)
alibi
Wednesday, September 26, 2007 at 12:57 PMCan I join the party?
Logan Booker
Wednesday, September 26, 2007 at 1:02 PM@Alibi: That depends on whether you can fill out a Master Chief costume.