Nielsen Tells Us About Gaming

Ten things I learned at the presentation by Nielsen Vice President Jeff L. Herrmann about their new measuring system for game play.

1. Men aged 18-49 play lots of video games.
2. Lots of people own consoles.
3. A lot of people watch American Idol.
4. Women play video games too!
5. A lot of kids play on the Wii, and they mostly play when they get
back from school.
6. Gamers who play on the 360 and PS3 – they tend to be older – play
in the evening.
7. Gamers are mostly playing on the PS2.
8. Gamers are getting interested in next-gen gaming.
9. The most played PC game is World of Warcraft.
10. After stating that the heaviest gamers play an average of 10 hours a week, Mr. Herrmann explained that he would rather use that time for
sleep.

Jean Snow