Games are creative. Heck, just ask Disney CEO Bob Iger. He’ll tell ya! He says games are “another promising creative engine for Disney.” Continuing, Iger adds:
We intend to use [a multi-platform approach]to do exactly what we did in the music business to our video games business, but on a much larger scale…
Disney is increasing game spending, rarin’ to shell out $US 350 million in the next five years. Hoping for those mad “creative” profits, it seems!
Video Games Serious Disney Business [NY Post via GamesIndustry]
henrypj
Tuesday, November 13, 2007 at 10:32 PMdisney aint getting my money.