Rockstar Games has begun the “viral” portion of its Grand Theft Auto IV marketing campaign, posting convincing wanted posters on Brooklyn-area telephone poles featuring Niko Bellic, the game’s protagonist. The poster warns that Bellic is “wanted for questioning in connection with a shooting at a nightclub in the Hove Beach area of Broker” explaining that the perpetrator is of eastern European descent “which narrows it down to about 95% of the Hove Beach community.” The poster jokes “Even we can’t arrest that many foreigners” and suggests that Bellic be shot on sight.
The GTA IV poster also features an e-mail address and web site for the Liberty City Police Department. While the site isn’t currently up, the e-mail auto responder is. The response is after the jump.
Keepin’ it classy, as expected, Rockstar.
Thanks for the photo, Chris!
Eric
Thursday, January 31, 2008 at 1:08 PMHa! thats cool!!
But why does it say under RACE: Caucasian??
isnt he Russian??!!!?!!?!?!
The Kula
Thursday, January 31, 2008 at 5:36 PMI have to agree that its some great advertising. Hopefuly we will see some around here in perth. Cant wait for this game (same as everyone else)
PurpleSfinx
Thursday, January 31, 2008 at 9:37 PMThis is rubbish, they shouldn’t be allowed to pollute and little with this kind of crap. I think local garage sales are about as far as this kind of signage should go.
@ Purplesfinx
Monday, February 4, 2008 at 8:29 AMNo one cares. Go cry to Al Gore.
johhny
Tuesday, February 26, 2008 at 1:07 PMf**k al gore and those liberal pansies he hangs with. That poster rocks…great idea Rockstar.