Too funny. If “sleeping” results in products like Guitart Hero, COD4, Crysis, and in the case of Activision, 16 consecutive years of revenue growth, then here’s to sleeping!

There used to be a time when being “small and agile” could give you a tactical advantage in the games business, but these days, with incredibly high dev costs, the global landscape and the convergence of all the major media and entertainment entities, beign smaller and faster ain’t going to cut it Mr Gardner.

Still, you successfully managed to grab a couple of headlines for a brief moment in time. Now, Mr Gardner, you have to put your money where your mouth is … time will tell.