More data! CNN points out that according to the Entertainment Software Association, 38 percent of gamers are females and spend an average of 7.4 hours a week playing video games. What’s more, they spend the rest of their time, doing other things. Not surprised! Sony Computer Entertainment’s Torrie Dorrell points out:
Women are out there in significant numbers playing MMOs, action games, first-person shooters. What is lacking in the equation are women behind these games.
Dorrell is dead right. But things are changing — slowly.
Wooing women gamers [CNN via CVG via GamesRadar]