Bobby Kotick, CEO of Activision, confirms in an interview with Portfolio what we’ve suspected for years—Electronic Arts runs on the power of human souls! Maybe we’re reading it wrong, but Kotick definitely said that EA “did a very good job of taking the soul out of a lot of the studios it acquired.” Hey, even EA boss John Riccitiello kind of agrees, pointing out at DICE this year that older acquisitions like Bullfrog, Origin and Westwood were examples of the publisher blowing it and that taking away developer autonomy is “a profound mistake.”
Kotick says the soul-harvesting machine doesn’t fly at Activision, which has “built a model that celebrates entrepreneurial, opportunistic, independent values” and a new Tony Hawk game every fucking year. And they have free bagels on Mondays!
petey
April 26, 2008 at 3:47 PM
They may not want your soul, but they will charge you double the price if you live outside USA.
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