GTA IV Launch – A Tale Of Two GameStops

What makes a great game launch? Some would say simply getting a highly coveted game like Grand Theft Auto IV into the hands of hungry gamers is enough, but to some of us a launch night means more than that. To some, big-name game launches are like mini gaming conventions, where we can swap stories, bitch about the way the store is handling things, and speculate on how much sleep we’ll be losing over the next couple of days. Or, it can just be a line of people waiting. I attended two different midnight launches at GameStop tonight and got a healthy dose of both sorts of events, just 10 miles apart.