Kane & Lynch Ads Banned In UK

The Advertising Standards Authority is not amused by the recent UK advertisements for Kane & Lynch: Dead Men. The watchdog group has recieved 26 separate complaints against the violent ads, which include a TV spot, posters, and print ads. The main offender was the poster, which featured a gagged, crying woman with her head held back by one of the game’s heroes. Another poster contained a quote from OXM calling the game “Grittier and nastier in tone than anything you’ve seen before, the violence here is visceral, brutal and very, very real.” The television ads included the crunching noise of a rifle butt being brought down on a man’s face and another man getting his throat cut. The ASA has ordered that Eidos not broadcast or reprint the ads again, deeming them too graphic and shocking to be seen in any medium. Hope no one gets fired over a game as average as Kane & Lynch.

‘Shocking’ Eidos ad banned [MCV]