How Painkiller Should Have Been Advertised

By Mike Fahey on May 24, 2008 at 2:30 AM

Seemingly moments after The Escapist released this week’s Zero Punctuation video featuring 2004’s horror FPS Painkiller, Steam’s home page got an updated advertisement for the Gold Edition of the game, utilising Yahtzee’s astute insight into the biggest selling point of the title.

If they had originally marketed the game in a plain red box with the line “Includes guns that shoot shurikens and lightning” in big gold letters, Painkiller would have become the bestselling first-person shooter of all time.

Steam Home Page [Valve - Thanks Mascott!]

Tagged:

adwatch

fps

painkiller

pc

valve

zero punctuation

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