Not All GTA IV Branding Is Fake

By Luke Plunkett on May 1, 2008 at 3:30 PM

This is either a tip of the hat to some friends or some of the most targeted marketing we’ve yet seen in a game, I’m not sure, but it turns out not every company/piece of branding in GTA IV is fake. Label RockersNYC were given the chance to “dress” two of the game’s characters, Jamaican gangsters Little Jacob and Real Badman, who appear in the game wearing the company’s hoodies and shirts. Not that any of you would ever notice had you not known this, but it does go to show the level of detail that went into not just Liberty City, but the game’s marketing and PR as well.
Rockers NYC x Grand Theft Auto IV [Hypebeast]


Tagged:

Comments (AU Comments | US Comments)

  • Thorax
    May 01, 2008 at 4:22 PM

    Maybe his shirt should have read,

  • Luke Plunkett
    May 01, 2008 at 4:18 PM

    Maybe his shirt should have read,

  • Thorax
    May 01, 2008 at 4:15 PM

    Maybe his shirt should have read,

  • Erwin
    May 01, 2008 at 4:04 PM

    Maybe his shirt should have read,

  • t0yrobo
    May 01, 2008 at 4:03 PM

    Maybe his shirt should have read,

  • Magic Emperor Anima
    May 01, 2008 at 4:00 PM

    Maybe his shirt should have read,

  • feiz
    May 01, 2008 at 3:54 PM

    Maybe his shirt should have read,

  • Trowble (XBL/PSN)
    May 01, 2008 at 3:52 PM

    Maybe his shirt should have read,

  • Bishmon
    May 01, 2008 at 3:52 PM

    Maybe his shirt should have read,

  • mast3r_blast3r
    May 01, 2008 at 3:50 PM

    Maybe his shirt should have read,

  • Bluecell
    May 01, 2008 at 3:50 PM

    Maybe his shirt should have read,

  • mr_dimsum
    May 01, 2008 at 3:49 PM

    Maybe his shirt should have read,

  • xXFallenXx
    May 01, 2008 at 3:45 PM

    Maybe his shirt should have read,

  • Bluejuan85
    May 01, 2008 at 3:41 PM

    Maybe his shirt should have read,

  • mast3r_blast3r
    May 01, 2008 at 3:35 PM

    Maybe his shirt should have read,

  • goodbadorugly
    May 01, 2008 at 5:02 PM

    Maybe his shirt should have read,

  • Xerxes 8933A
    May 01, 2008 at 5:01 PM

    Maybe his shirt should have read,

  • ArmyofJuan
    May 01, 2008 at 5:00 PM

    Maybe his shirt should have read,

  • biznatch
    May 01, 2008 at 4:51 PM

    Maybe his shirt should have read,

  • iamcool388
    May 01, 2008 at 4:49 PM

    Maybe his shirt should have read,

  • lordargent
    May 01, 2008 at 4:45 PM

    Maybe his shirt should have read,

  • Luke Plunkett
    May 01, 2008 at 4:44 PM

    Maybe his shirt should have read,

  • Bluecell
    May 01, 2008 at 4:42 PM

    Maybe his shirt should have read,

  • Trowble (XBL/PSN)
    May 01, 2008 at 4:24 PM

    Maybe his shirt should have read,

  • mindscienceofthemind
    May 01, 2008 at 6:26 PM

    Maybe his shirt should have read,

  • DigiMish
    May 01, 2008 at 7:22 PM

    Maybe his shirt should have read,

  • Frank
    May 01, 2008 at 7:10 PM

    Maybe his shirt should have read,

  • SundaySundayFnC
    May 01, 2008 at 8:12 PM

    Maybe his shirt should have read,

  • Pinhead
    May 01, 2008 at 7:50 PM

    Maybe his shirt should have read,

  • TRT-X
    May 01, 2008 at 10:07 PM

    Maybe his shirt should have read,

  • Salen
    May 01, 2008 at 9:30 PM

    Maybe his shirt should have read,

  • Billkwando
    May 01, 2008 at 9:19 PM

    Maybe his shirt should have read,

  • j.howlett
    May 01, 2008 at 11:13 PM

    Maybe his shirt should have read,

  • elronathon
    May 02, 2008 at 12:30 AM

    Maybe his shirt should have read,

  • kahjah
    May 02, 2008 at 1:15 AM

    Maybe his shirt should have read,

  • Not_Matt
    May 02, 2008 at 3:17 AM

    Maybe his shirt should have read,

  • Billkwando
    May 03, 2008 at 4:33 AM

    Maybe his shirt should have read,

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