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CEO Ben Feder On Turning Things Around At Take-Two

12:40PM July 16, 2008 | Leigh Alexander

Take-Two CEO Ben Feder is not a gamer, unless you’re talking Carnival Games. He and Board chairman Strauss Zelnick were brought in as turnaround experts during some very low times at Take-Two. The SEC was investigating, the company wasn’t profitable, and many people were wondering if it could weather the storms.

Now, it’s a different story — Grand Theft Auto IV and BioShock are some of the highest-rated titles on Metacritic, and Take-Two is the number three publisher in the industry. The turnaround strategy seems to be working.


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