SCEA: ‘PS3 Is Open For the Ad Business’

By Brian Crecente on July 11, 2008 at 1:00 AM

Sony Computer Entertainment of America and Europe announced a partnership with in-game ad company Double Fusion today, saying that the Playstation 3 is open for the ad business.

Weird, I thought they were open for the ad business last month when they announced their deal with Double Fusion rival IGA.

Either way, I don’t see adding in-game ads as something they or any company should be bragging about. Until I see a dip in game prices or service costs, it doesn’t give me anything but an opportunity to help an international company rake in more dough.

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