SCEA: ‘PS3 Is Open For the Ad Business’

By Brian Crecente on July 11, 2008 at 1:00 AM

Sony Computer Entertainment of America and Europe announced a partnership with in-game ad company Double Fusion today, saying that the Playstation 3 is open for the ad business.

Weird, I thought they were open for the ad business last month when they announced their deal with Double Fusion rival IGA.

Either way, I don’t see adding in-game ads as something they or any company should be bragging about. Until I see a dip in game prices or service costs, it doesn’t give me anything but an opportunity to help an international company rake in more dough.

Tagged:

Comments (AU Comments | US Comments)

    There are currently no AU comments for this post.

Post Your Comments

Got something to say? There are two ways to comment:

1. Guests

Click here to comment instantly.

2. Facebook Users

Click below to comment using your Facebook account.

We're looking for comments that are interesting, substantial or highly amusing. If your comments are excessively self-promotional, obnoxious, or even worse, boring, you will be banned from commenting. All comments are moderated.