Pretty Girl? Now SEGA’s New Arcade Image Character Is A Pretty Boy

By Brian Ashcraft on August 6, 2008 at 8:00 PM

The new SEGA arcade “image character” has begun his SEGA arcade image character duties! Aren’t you excited? I’m excited. (You should be excited.) To review, previous image characters include MEGUMI, Yuko Ogura (twice!) and Satomi Ishihara. The new SEGA arcade image character is Jpop boy band singer Haruma Miura (pictured), breaking the string of females before him. As SEGA’s image character, his face will be plastered all over SEGA’s domestic arcades, perhaps enticing more females to venture inside. Says Miura:

Being photographed while gaming is a first for me. Initially, I was nervous, but gradually I relaxed and forgot all about that and just enjoyed the game. This isn’t just work, it’s also play… I don’t really know what’s best for me to do, but personally, I want everyone to know how much I enjoy game centres so they can see the appeal — especially now [in this heat], game centres are refreshingly cool.

Seems like a nice enough kid, even if he’s misguided in his choice of coats. Hit the jump for another shot of Miura.

That bullet is aimed right for your heart, ladies.

セガ・ゲーセン親善大使として”ゲーセン”の魅力を伝える [Famitsu]

Tagged:

Comments (AU Comments | US Comments)

  • FeatherNET
    August 06, 2008 at 8:21 PM

    Maybe his shirt should have read,

  • djbrandon
    August 06, 2008 at 8:20 PM

    Maybe his shirt should have read,

  • Beximus
    August 06, 2008 at 8:18 PM

    Maybe his shirt should have read,

  • string_theory
    August 06, 2008 at 8:14 PM

    Maybe his shirt should have read,

  • Shiryu
    August 06, 2008 at 8:12 PM

    Maybe his shirt should have read,

  • photoboy
    August 06, 2008 at 8:08 PM

    There were some pictures a few months ago of Segata Sanshiro playing this game, wearing a Rambo-style headband. Infinitely cooler.

    photoboy

  • reekon
    August 06, 2008 at 8:06 PM

    Maybe his shirt should have read,

  • 108
    August 06, 2008 at 8:04 PM

    Maybe his shirt should have read,

  • mr_dimsum
    August 06, 2008 at 8:04 PM

    Maybe his shirt should have read,

  • 108
    August 06, 2008 at 8:03 PM

    Maybe his shirt should have read,

  • Paustinj
    August 06, 2008 at 8:02 PM

    Maybe his shirt should have read,

  • invictus2006
    August 06, 2008 at 8:56 PM

    yeah but she still dosnt look anything like rambo

    invictus2006

  • feitclub
    August 06, 2008 at 9:20 PM

    Maybe his shirt should have read,

  • Dr.H
    August 06, 2008 at 9:18 PM

    Maybe his shirt should have read,

  • UltimateIdiot
    August 06, 2008 at 9:17 PM

    Maybe his shirt should have read,

  • Just_as_planned
    August 06, 2008 at 9:14 PM

    Maybe his shirt should have read,

  • Billkwando
    August 06, 2008 at 9:06 PM

    Maybe his shirt should have read,

  • DissmalScientist
    August 06, 2008 at 10:07 PM

    Maybe his shirt should have read,

  • pandafresh
    August 06, 2008 at 9:50 PM

    Maybe his shirt should have read,

  • Nawara_Ven
    August 06, 2008 at 9:44 PM

    Bonus comment: "Rambou" means "violent" in Japanese.

    Nawara_Ven

  • Nawara_Ven
    August 06, 2008 at 9:43 PM

    Dude wearing an afghan < artificially wide-eyed cheerleaders

    I guess this caters to the Print Club crowd and knitting grandmothers.

    Nawara_Ven

  • 3inst3in
    August 06, 2008 at 9:43 PM

    Maybe his shirt should have read,

  • MisterE456
    August 06, 2008 at 10:44 PM

    Maybe his shirt should have read,

  • gencid
    August 06, 2008 at 11:30 PM

    This kid seems seriously confused about his sexuality.

    gencid

  • accela
    August 06, 2008 at 11:30 PM

    Maybe his shirt should have read,

  • Awoken
    August 06, 2008 at 11:28 PM

    stick to chicks Sega. Gamers definitely prefer pretty girls as opposed to pretty boys. Besides I am sure he would be playing that cross dressing DS game ( [kotaku.com] ) Kotaku wrote up on as oppposed to Rambo. I bet guns scare him, poor thing. who talked him into holding that big nasty fake gun anyway... for shame, for shame.

    Awoken

  • kermit007
    August 06, 2008 at 11:39 PM

    Maybe his shirt should have read,

  • Kanik
    August 06, 2008 at 11:34 PM

    Maybe his shirt should have read,

  • Mr_D
    August 06, 2008 at 11:34 PM

    Maybe his shirt should have read,

  • TheCakeIsALie
    August 07, 2008 at 12:05 AM

    Maybe his shirt should have read,

  • F22
    August 06, 2008 at 11:57 PM

    Maybe his shirt should have read,

  • Tracid
    August 07, 2008 at 12:33 AM

    Maybe his shirt should have read,

  • okenny :( ... not sure what to believe in anymore
    August 07, 2008 at 12:28 AM

    Maybe his shirt should have read,

  • Rubezh
    August 07, 2008 at 12:26 AM

    Maybe his shirt should have read,

  • Channing
    August 07, 2008 at 1:07 AM

    Maybe his shirt should have read,

  • Krimmson
    August 07, 2008 at 12:56 AM

    Maybe his shirt should have read,

  • Garrison Dean, Mr. Privilege
    August 07, 2008 at 1:31 AM

    Maybe his shirt should have read,

  • excaliburps
    August 07, 2008 at 1:37 AM

    Maybe his shirt should have read,

  • Devi-Kali
    August 07, 2008 at 2:00 AM

    Maybe his shirt should have read,

  • everybest
    August 07, 2008 at 3:57 AM

    Maybe his shirt should have read,

  • dizzywulf
    August 07, 2008 at 4:53 AM

    Maybe his shirt should have read,

  • RubyMars
    August 07, 2008 at 4:47 AM

    Maybe his shirt should have read,

  • Super Bunny Princess
    August 07, 2008 at 5:57 AM

    Maybe his shirt should have read,

  • Gam3r
    August 07, 2008 at 6:09 AM

    Maybe his shirt should have read,

  • dhlt25
    August 07, 2008 at 7:15 AM

    Maybe his shirt should have read,

  • HalcyonX12
    August 07, 2008 at 9:23 AM

    Maybe his shirt should have read,

  • djnarrow
    August 07, 2008 at 9:40 AM

    Maybe his shirt should have read,

  • Yadamon
    August 08, 2008 at 4:25 AM

    Maybe his shirt should have read,

  • che-che
    August 07, 2008 at 7:03 AM

    Maybe his shirt should have read,

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