Hell’s Highway Barbershop


The Brother’s in Arms: Hell’s Highway booth at Penny Arcade Expo this year was turned into a bootcamp barbershop. If you got your head shaved and had “Hell” spraypainted on the back of your skull, Ubisoft would send you a free copy of the game.

A free haircut and video game apparently seemed like a sweet deal to a lot of people, even if it did turn them into walking billboards. There was a line. A long, long line. For this.

Comments (AU Comments | US Comments)

  • who8myrice

    Maybe his shirt should have read,

  • Krondonian

    Maybe his shirt should have read,

  • DigiMish

    Maybe his shirt should have read,

  • onedayitwillmake

    Maybe his shirt should have read,

  • PsyComa rides the lightning!

    Maybe his shirt should have read,

  • skewt

    Maybe his shirt should have read,

  • Candlejack

    Maybe his shirt should have read,

  • ArtemisFei

    Maybe his shirt should have read,

  • RaptureScientist

    Maybe his shirt should have read,

  • Klaymen

    Maybe his shirt should have read,

  • enewtabie(wants a job at Insomniac Games in NC)

    Maybe his shirt should have read,

  • jasu78

    Maybe his shirt should have read,

  • balls187 upside yo head

    @Mommar: No, they let some big bald guy with little hair do it.

    My gf would disown me if I pulled a stunt like that.

    balls187 upside yo head

  • Mommar

    Maybe his shirt should have read,

  • God Hand BrynnFlynn

    Maybe his shirt should have read,

  • enewtabie(wants a job at Insomniac Games in NC)

    Maybe his shirt should have read,

  • Averus

    Maybe his shirt should have read,

  • Erwin

    Maybe his shirt should have read,

  • argosy

    Maybe his shirt should have read,

  • AssassinTRIP

    Maybe his shirt should have read,

  • y2julio

    Maybe his shirt should have read,

  • InsidiousTuna

    @Erwin: Beat me to it. Jackass.

    InsidiousTuna

  • Erwin

    Maybe his shirt should have read,

  • scotty

    Maybe his shirt should have read,

  • Vexorg

    Maybe his shirt should have read,

  • Anarchist_Gamer

    Maybe his shirt should have read,

  • Dopeski

    Maybe his shirt should have read,

  • Weasel3689

    O btw, that guy looked like Vigo from Ghostbusters 2 before he shaved it.

    Weasel3689

  • Weasel3689

    My gawd! Pax must have looked like a skinhead convention after this!

    Weasel3689

  • ircmaster

    Maybe his shirt should have read,

  • dsectric

    Maybe his shirt should have read,

  • ZombieTofu

    Maybe his shirt should have read,

  • Bernard McGraw

    Maybe his shirt should have read,

  • sixonedoesitall

    Maybe his shirt should have read,

  • Coquiton

    Maybe his shirt should have read,

  • Aparanoidandroi

    Maybe his shirt should have read,

  • Jedijoe9

    Maybe his shirt should have read,

  • Ra is on Sports Night

    Maybe his shirt should have read,

  • Ping5000

    Maybe his shirt should have read,

  • jp182

    Maybe his shirt should have read,

  • Ilyena

    Maybe his shirt should have read,

  • Witzbold

    Maybe his shirt should have read,

  • GOD

    Maybe his shirt should have read,

  • tsathoggua

    Maybe his shirt should have read,

  • wickedpheonix

    Maybe his shirt should have read,

  • Lezard

    Maybe his shirt should have read,

  • chaos242

    @Weasel3689: Thanks for not making me go to IMDB to figure out his name. I thought the exact same thing.

    chaos242

  • Lemonade

    Maybe his shirt should have read,

  • djlowballer

    Maybe his shirt should have read,

  • vhn

    Maybe his shirt should have read,

  • AssassinTRIP

    Maybe his shirt should have read,

  • Noble-Asthmatic

    Maybe his shirt should have read,

  • Anaralia

    Maybe his shirt should have read,

  • SinStryker

    Maybe his shirt should have read,

  • svenhoek

    Maybe his shirt should have read,

  • CrazyEcho

    Maybe his shirt should have read,

  • Knoxximus (360/PSN)

    Maybe his shirt should have read,

  • --Core--

    Maybe his shirt should have read,

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