Activision’s Guitar Hero Marketing Goes to 11

By Owen Good on October 26, 2008 at 4:00 AM


Alright, Activision is officially not fucking around. That’s four A-list sports endorsers you see, in their underwear/shorts (including Tony Hawk in a helmet, about to ride the short school bus), gyrating to Bob Seger’s “Old Time Rock n’ Roll” in the manner of Risky Business.

Alex Rodriguez, Kobe Bryant and Michael Phelps — easily among the highest paid endorsers in baseball, basketball and the Olympics, respectively. And Tony Hawk’s reach is greater, across all of extreme/alternative sports. You can see this as an amusing ad, and it is, but it’s also a statement from the Big A. When you’ve got friends like this, who the hell needs a Playmate anyway? (Except for the fact they’re half-clothed dudes, and she’s naked.)

Guitar Hero 4 Ad [YouTube via Yahoo! Sports

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Comments (AU Comments | US Comments)

  • SynchronizedBlink
    October 26, 2008 at 5:24 AM

    Maybe his shirt should have read,

  • akilshohen
    October 26, 2008 at 5:22 AM

    Funniest part is the begining and how kobe came out in b-ball shorts

    akilshohen

  • xtr3m3r21
    October 26, 2008 at 5:22 AM

    Maybe his shirt should have read,

  • PEWPEWGreenLaser
    October 26, 2008 at 5:21 AM

    Maybe his shirt should have read,

  • imbusion
    October 26, 2008 at 5:20 AM

    Maybe his shirt should have read,

  • Japanties
    October 26, 2008 at 5:20 AM

    Maybe his shirt should have read,

  • Lnin0
    October 26, 2008 at 5:18 AM

    Maybe his shirt should have read,

  • ffmusicdj
    October 26, 2008 at 5:17 AM

    Maybe his shirt should have read,

  • Adever
    October 26, 2008 at 5:14 AM

    Maybe his shirt should have read,

  • monkeysaresilly
    October 26, 2008 at 5:14 AM

    Maybe his shirt should have read,

  • jayntampa
    October 26, 2008 at 5:13 AM

    Maybe his shirt should have read,

  • futurebiblehero
    October 26, 2008 at 5:12 AM

    I was hoping to see Nigel.

    futurebiblehero

  • Dan Zuccarelli
    October 26, 2008 at 5:11 AM

    Maybe his shirt should have read,

  • jpneiswi
    October 26, 2008 at 5:10 AM

    Maybe his shirt should have read,

  • BMiggs
    October 26, 2008 at 5:09 AM

    Maybe his shirt should have read,

  • jpneiswi
    October 26, 2008 at 5:09 AM

    Maybe his shirt should have read,

  • McFluff
    October 26, 2008 at 5:07 AM

    Maybe his shirt should have read,

  • egyptomix
    October 26, 2008 at 5:06 AM

    Maybe his shirt should have read,

  • Real Serious Assassin
    October 26, 2008 at 5:03 AM

    Maybe his shirt should have read,

  • Daisuash
    October 26, 2008 at 5:03 AM

    Maybe his shirt should have read,

  • Harrison20
    October 26, 2008 at 5:02 AM

    Maybe his shirt should have read,

  • shichi
    October 26, 2008 at 5:26 AM

    Maybe his shirt should have read,

  • Dan Zuccarelli
    October 26, 2008 at 5:26 AM

    Maybe his shirt should have read,

  • Mit
    October 26, 2008 at 5:26 AM

    Maybe his shirt should have read,

  • NeoXY
    October 26, 2008 at 5:26 AM

    Maybe his shirt should have read,

  • SinclairEndeis
    October 26, 2008 at 5:11 AM

    Maybe his shirt should have read,

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