Activision’s Guitar Hero Marketing Goes to 11

By Owen Good on October 26, 2008 at 4:00 AM


Alright, Activision is officially not fucking around. That’s four A-list sports endorsers you see, in their underwear/shorts (including Tony Hawk in a helmet, about to ride the short school bus), gyrating to Bob Seger’s “Old Time Rock n’ Roll” in the manner of Risky Business.

Alex Rodriguez, Kobe Bryant and Michael Phelps — easily among the highest paid endorsers in baseball, basketball and the Olympics, respectively. And Tony Hawk’s reach is greater, across all of extreme/alternative sports. You can see this as an amusing ad, and it is, but it’s also a statement from the Big A. When you’ve got friends like this, who the hell needs a Playmate anyway? (Except for the fact they’re half-clothed dudes, and she’s naked.)

Guitar Hero 4 Ad [YouTube via Yahoo! Sports

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