Activision’s Guitar Hero Marketing Goes to 11


Alright, Activision is officially not fucking around. That’s four A-list sports endorsers you see, in their underwear/shorts (including Tony Hawk in a helmet, about to ride the short school bus), gyrating to Bob Seger’s “Old Time Rock n’ Roll” in the manner of Risky Business.

Alex Rodriguez, Kobe Bryant and Michael Phelps — easily among the highest paid endorsers in baseball, basketball and the Olympics, respectively. And Tony Hawk’s reach is greater, across all of extreme/alternative sports. You can see this as an amusing ad, and it is, but it’s also a statement from the Big A. When you’ve got friends like this, who the hell needs a Playmate anyway? (Except for the fact they’re half-clothed dudes, and she’s naked.)

Guitar Hero 4 Ad [YouTube via Yahoo! Sports

Comments (AU Comments | US Comments)

  • SynchronizedBlink

    Maybe his shirt should have read,

  • akilshohen

    Funniest part is the begining and how kobe came out in b-ball shorts

    akilshohen

  • xtr3m3r21

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  • PEWPEWGreenLaser

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  • futurebiblehero

    I was hoping to see Nigel.

    futurebiblehero

  • Dan Zuccarelli

    Maybe his shirt should have read,

  • jpneiswi

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  • shichi

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  • Dan Zuccarelli

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  • Mit

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  • NeoXY

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  • SinclairEndeis

    Maybe his shirt should have read,

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