GTA IV Bus Ads To Terrorize Chicago Riders Once Again

11:30AM November 20, 2008 | Michael McWhertor

Billboard advertising for Grand Theft Auto IV will return to Chicago buses and bus stations for six weeks as part of a settlement with the Chicago Transit Authority. Rockstar Games parent Take-Two Interactive sued Chicago’s public transportation body in May after the GTA IV ads were pulled following a Fox News report.

Take-Two had invested some $US300,000 in advertising for the PlayStation 3 and Xbox 360 game prior to its release. With the holiday season upon us and the release of the PC version imminent, now’s not such a bad time to get Niko Bellic’s face out there.

According to the report from Chicago Breaking News, the CTA voted to ban M-rated video game ads on its buses and stations, ensuring that this sort of marketing nightmare never happens again.

‘Grand Theft Auto’ ads return to CTA [Chicago Breaking News via GamePolitics][Image]


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