Guitar Hero World Tour Not Selling Like Guitar Hero III Did

By Luke Plunkett on November 18, 2008 at 6:00 PM

When Guitar Hero III was released in 2007, it sold 1.39 million copies across the various platforms in its first week on sale. That generated $US115 million for Activision. When Guitar Hero World Tour launched in 2008, it sold 534,000 copies in its first seven days. That “only” generated $US67 million. That’s got to be disappointing for Activision. Sure, you can point to the fact the complete GHWT package is prohibitively expensive in these troubled economic times, but you didn’t need to buy the whole pack. Indeed, so many people own a previous Guitar Hero a lot of people could just buy the disc. So what gives? Who knows. Rock Band’s probably got a lot to do with it, but I’d never overlook the fact that more casual gamers - and a lot of Guitar Hero owners are just that - don’t stomach annual updates as easily as us suckers do.

NPD: Behind The Numbers, October 2008 [Gamasutra]


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Comments (AU Comments | US Comments)

  • psymunn
    November 18, 2008 at 8:29 PM

    Maybe his shirt should have read,

  • Marlor
    November 18, 2008 at 8:28 PM

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    November 18, 2008 at 8:26 PM

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    November 18, 2008 at 8:21 PM

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    November 18, 2008 at 8:20 PM

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    November 18, 2008 at 8:19 PM

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    November 18, 2008 at 8:18 PM

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    November 18, 2008 at 8:16 PM

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  • Sam_Lowry
    November 18, 2008 at 8:16 PM

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  • HikariOblivion
    November 18, 2008 at 8:14 PM

    Well, duh. I mean, the complete package is even pricier than Rock Band, at least here in Canada. Nevermind that RB was more expensive than GH3 in the first place.

    HikariOblivion

  • Ninja-Blowfish
    November 18, 2008 at 8:12 PM

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  • Talleh
    November 18, 2008 at 8:11 PM

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  • akilshohen
    November 18, 2008 at 8:10 PM

    the PS3 audience was nearly the same, the Wii lost 100,000 and 360 dropped off a lot....so did PS2

    akilshohen

  • goldwings
    November 18, 2008 at 8:10 PM

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    November 18, 2008 at 8:08 PM

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    November 18, 2008 at 8:05 PM

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    November 18, 2008 at 8:47 PM

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    November 18, 2008 at 8:44 PM

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    November 18, 2008 at 8:36 PM

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    November 18, 2008 at 8:33 PM

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    November 18, 2008 at 9:08 PM

    @Benjamin Linus: @

    SSJ4_Macd

  • hindsightbiased
    November 18, 2008 at 9:06 PM

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  • SSJ4_Macd
    November 18, 2008 at 9:06 PM

    @Talleh: Actually GH:WT is a hell of alot eaier expert is still abit tricky but the hard setting is no longer even remotley challenging

    SSJ4_Macd

  • Marlor
    November 18, 2008 at 8:59 PM

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  • Orionsaint
    November 18, 2008 at 8:58 PM

    Probably because this whole music game phenomenon is winding down. It was a fad.

    Orionsaint

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    November 18, 2008 at 8:57 PM

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    November 18, 2008 at 9:28 PM

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    November 18, 2008 at 9:26 PM

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    November 18, 2008 at 9:26 PM

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    November 18, 2008 at 9:25 PM

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    November 18, 2008 at 9:19 PM

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    November 19, 2008 at 12:59 AM

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    November 19, 2008 at 12:53 AM

    @psymunn: That sounds about right.

    Kyolux

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    November 19, 2008 at 1:24 AM

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    November 19, 2008 at 1:18 AM

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    November 19, 2008 at 1:46 AM

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    November 19, 2008 at 2:01 AM

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    November 19, 2008 at 1:57 AM

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  • foxhound417
    November 19, 2008 at 1:51 AM

    Sales cut in half. That sounds about right when your previous product was a piece of shit that ripped the heart out of a franchise that people loved.

    It will still make tons of money. But seriously, the number of people who own guitar hero guitars and could have bought the disc only is a high number, and they didnt buy the game.

    foxhound417

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    November 19, 2008 at 1:50 AM

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    November 19, 2008 at 2:28 AM

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  • NeoAkira
    November 19, 2008 at 2:20 AM

    @Benjamin Linus:

    "WTF. Glad to see that a grammar error throws all substance out of a post. "

    What substance? Oh, you mean the 2 paragraphs of you bitching and moaning about how much you dislike GHWT? I had no idea that was the "substance" which you were referring to. My mistake.

    NeoAkira

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    November 19, 2008 at 2:16 AM

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    November 19, 2008 at 2:10 AM

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    November 19, 2008 at 2:35 AM

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    November 19, 2008 at 2:33 AM

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    November 19, 2008 at 2:32 AM

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    November 19, 2008 at 2:29 AM

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    November 19, 2008 at 3:03 AM

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    November 19, 2008 at 3:01 AM

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    November 19, 2008 at 2:55 AM

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    November 19, 2008 at 2:52 AM

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    November 19, 2008 at 3:20 AM

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    November 19, 2008 at 3:15 AM

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    November 19, 2008 at 3:12 AM

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    November 19, 2008 at 3:43 AM

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    November 19, 2008 at 3:37 AM

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    November 19, 2008 at 3:31 AM

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    November 19, 2008 at 3:29 AM

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    November 19, 2008 at 3:53 AM

    @AgainstOne: not to mention:

    - the ability to play drums and sing to those songs.
    - the ability to include 4 people in the fun at those parties, instead of just 2 people.

    AgainstOne

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    November 19, 2008 at 5:29 AM

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    November 19, 2008 at 5:33 PM

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