The Problem With Games PR

You know, we get asked the following quite a lot: “hey, you guys should find out about [some game]“. It’s asked like finding a lot of stuff out in this indsutry is easy. Well, it’s not. And you know why it’s not easy? Because of games PR. The slick-haired filter between what we want to know and what game companies get to tell us. While some (some) are proud gamers and are also super-helpful, others are clueless, and some – the worst kind – are lying shitbags. Want to know more? Brandon Sheffield’s written a nice piece over on GameSetWatch, giving you guys a helpful breakdown on how games PR works, what’s wrong with it and what he thinks can be done to fix it.

Opinion: The Game Industry’s PR Problem [GameSetWatch]