So How Much Did It Cost Take-Two To Fend Off EA’s Advances?

Earlier this year, Electronic Arts were mad for Take-Two. Mad. Looked like a takeover was inevitable. Yet we enter 2009 with Take-Two an independent company. How the hell did that happen?

It happened partly because Take-Two spent a ton of money to keep EA’s hungry wolves at bay. How much money?

According to a Securities and Exchange Comission filing from last week, it was in the region of $11.1 million dollars, which was spent on things like a “strategic review process” and…getting boss Strauss Zelnick on the cover of Men’s Fitness.

Would you try and takeover a company whose boss had body that ripped? No, no you would not.

Take-Two reveals EA bid cost, earnings breakdown [GameSpot]

Comments (AU Comments | US Comments)

  • dowingba

    So you think Take Two, one of the richest, most powerful companies in the world, is running around at night time, secretly beating criminals to a pulp with his bare hands. And your plan is to take over this company?

    Good luck.

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