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Sony Exec Says Xbox 360 ‘Lacks Longevity’

It’s 2006 all over again! Sony Computer Entertainment boss Kaz Hirai smacktalks the Xbox 360, but not the Nintendo Wii.


Let’s cut to the chase, here’s Kaz talking to the Official PlayStation Magazine:

It’s difficult to talk about Nintendo because we don’t look at their console as being competitors. They’re a different world and we operate in our world — that’s kind of the way I look at things…

And with the Xbox — again, I can’t come up with one word to fit. You need a word that describes something that lacks longevity… Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…

And unless things go really bad, there’s no way that at the end of a life cycle our competition is going to have a higher install base.

Can’t come up with words that lack longevity, huh. How about temporal? Ephemeral? Short-lived? Brief? Fleeting? Transient? Fleeting? Evanescent?

Hirai: Xbox “lacks longevity” [CVG] [Pic]

Comments (AU Comments | US Comments)

  • Thomas G

    Woah, that the pot calling the kettle black

  • Mr Waffle

    It’s amazing how petty Sony has been recently. They seem to take every opportunity to make an attack on the 360 or Microsoft. Protip: games sell consoles, not wannabe-political campaigning. Maybe focus more on the former than the latter. (I’d certainly appreciate it, since I haven’t even plugged in my PS3 this year…)

  • Steve

    “They’ve never had a console that’s been on the market for more than four or five years”? What a redundant statement: they’ve only had one console, and one is not a pattern.

    Honestly, it’s stuff like this that keeps me from even considering a PS3. Well, that and the lack of exclusives that interest me (easy now fanboys, I didn’t say there weren’t any good ones). I know that all the companies engage in a little sledging from time to time but SCE has it down to a fine art these days.

  • Kizaru

    Is it just me, or does he look like the Emperor from Episode III here?

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