Culture

Find Body Parts, Win a Trip to Africa

By Brian Crecente on March 11, 2009 at 8:04 AM

Hmm, I’m not sure if this is a great idea. To promote the upcoming release of Resident Evil 5, Capcom will leaving a trail of body parts through part of London.


The person who collects the most valuable parts and announces their bloody loot to the world from the Westminster Bridge will win a trip to Africa… or maybe be tackled and beaten by British police. One of those.

Arms and legs are worth two points each, torsos are worth three and the head is worth five. More details over on the Capcom site.

Man, this is not going to end well.

Find Body Pieces, Win Trip to Africa [Capcom]

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Comments (AU Comments | US Comments)

  • Brett Cullen
    March 11, 2009 at 4:31 PM

    This seems on par with Activision buying advertising space on tombstones for Shadowman back in the day.

    How could it possibly go wrong?

    Permalink Reply
  • David Wildgoose
    March 11, 2009 at 4:37 PM

    @Brett Cullen

    That was Acclaim, not Activision. They also ran a promotion to pay off the speeding fines anyone incurred on the day of Burnout’s launch. Acclaim were full of great ideas.

    Permalink Reply

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