$1 Peggle “Hacked” The IPhone Store
If you took advantage of the crazy $US1 Peggle sale that took place last week, congratulations. You’re not just the proud owner of one of the best casual games around. You were also part of an experiment.
See, dropping the game’s price to $US1 was part-experiment, part-protest on the part of developers PopCap. As any iPhone owner will know, the device’s App Store charts are skewed heavily towards cheap, disposable apps; you’ll often see $US1 games clogging them up while better, more expensive games (with lower sales) languish unseen.
Case in point: before the sale, Peggle was sitting at around #60 on the App Store game charts. And after the sale? Peggle was sitting pretty at #1, having sold “nearly as many units in those four days as they had in the 3 weeks after the game’s launch”.
While it makes for a poignant statement on the way the App Store is structured, doesn’t it also make a good argument for pricing the game at $US1 permanently?
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Comments (AU Comments | US Comments)
No it makes a statement for having temporary sales ala Steam.
Funnily enough this is exactly what they found out with Steam. Whenever they put a game on ’sale’, they not only sold more but generated more revenue.
So it’s a good thing I guess :)
Its a good system when the product costs next to nothing to actually re-produce and ship. I wonder how well it would work if a big, sure to be popular game comes our with a similar strategy.