Over the weekend, Microsoft’s Larry Hryb confirmed that the mysterious “Xbox 360 Beta” that a bunch of Microsoft employees were “testing” wasn’t a game. Wasn’t Natal. It was… licensed avatar clothing.
From the day of the PS3′s launch, Sony have pursued a bold strategy of constantly launching new, original IP as exclusive titles on the console. But while it’s a move that should be applauded on principle, it’s just not translating into sales.
We’ve all seen that clip from Living with Michael Jackson where he goes bananas buying stuff in Las Vegas. Jackson didn’t limit his spending sprees to tacky furniture. Oh no.
During the 90′s, Sega had a reputation for some fairly left-field (for the industry/time) marketing. Here’s a great example: the making of Earthworm Jim. WARNING: features John Denver.
One new Kingdom Hearts game, KH 358/2 Days, has been released in Japan. Two more Square-Enix-meets-Disney mash-ups are forthcoming: Kingdom Hearts: Birth by Sleep for the PSP and Kingdom Hearts: Coded for cell phones.
Dustin Browder, lead designer on StarCraft II at Blizzard, says that the team is planning to have a publicly playable beta for the game that runs about “four to six months.” When that would go live, Blizzard still isn’t saying.
Vocaloid character Hatsune Miku, is coming to the PSP with Hatsune Miku -Project Diva-. So are her underpants! SEGA has been playing up the “3D modeling” of the Miku character. This is perhaps why?
Blizzard’s main campus is home to what might be the coolest (and nerdiest) library you’ve ever seen. The employee library, from which Blizzard staffers can check out books, software and more, is a great place to lose oneself.
The Mainichi Daily News is running a three part series on online game addiction.