To enter the contest, conventioneers need to "commit acts of lust" by taking photos with the models working the Dante's Inferno booth or any other booth babes at the show. Those photos then need to be uploaded to Twitter, Facebook or emailed to Electronic Arts.
The contest details, emblazoned on the chest of a woman in faux tattoo, also offers five runner-up prizes which includes a copy of the game, a $US240 EA gift card, a limited edition shirt and "tons more swag."
No word if that swag includes brass knuckles.
As of publishing only one person had entered the contest via Twitter, though plenty of people have complained about it.