Microsoft Comments On 360 Dash Advertisements
Following the revelation yesterday that the company would later this year be placing advertisements on Xbox Live, Microsoft have moved to assure users that the ads will “enhance, not interfere” with their experience.
Posting on his blog, Microsoft’s Larry Hryb has said:
I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That’s just not good for anyone.
Which puts to rest fears that the service will look slightly whorish, but then, it doesn’t address the more fundamental question of “where, then, is my $US50 a year going”?
Silverlight ads on Xbox 360 [Microsoft]
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@ManBearChef: lolpartychat
@deanbmmv: + 1 internets to you sir.
@FP_slomo788: PSN doesn't have voice chat? Really? I thought they sold headsets and shit for it, expensive ones.
Shinta
It gives the players something to aim for.@Curse_Lily:
@Firelance: Wasn't Gladstone the one found cut up n coated in batter at that KFC?
Lol, I know where my $50 goes. To pay some dude to post on twitter all day, thats where.
Advertising?
BULLSHIT!
If you're going to TORTURE us with ads, XBL had BEST BE FUCKING FREE!
I am already on my FIFTH fucking HEXBOX, and am about to tell Micro$oft to shove their POS console up their Rooty-Poo Candy Ass!!!!!
WiccanWarrior
there is no way in hell I am going to pay them to advertise. MS can suck it if my paying account has more and banner ads.
corpserotten
@ManBearChef: On hardware that works 70% of the time.
ShirleyTemple
PSN is ad-free. and without a annual fee to play with other people.
ye0073
@Larry Griffin:
₫u₫€, ؋₣ ¥¤u'r€ ₲¤؋₦₲ ₮¤ ₫¤ $¤₥€₮h؋₦₲ ₮h€₦ ₲¤ ₳££ ؋₦!
@TRT-X: well if the MS people are great gardeners they could figure out a great fermentation method that'll make us so drunk that we'd not care about the advertisements and every game would undeniably and unbelievable fun thereby increasing sales of even some of the worse games ever made.
All from the power of what was once a juicy red tomato with a slight tuft of green.
Arkhaiz
Enhance my experience? You want to enhance my Xbox experience, how about doing something to speed up the stinking NXE dashboard instead of adding more crap to it to slow it down even more?
I love Xbox Live and have no problems paying the $35 or so per year it costs - but seeing MS looking to add more crap to the dashboard it without having first addressed it's existing issues just bothers the hell out of me even more than the idea of having to stare at yet another advertisement on the service does.
Haven't advertisers been saying this since the dawn of time? Yeah, it will "enhance" Microsoft's pocketbook while de-enhancing your *paid* experience. If ads are so enhancing then why is adblock plus the most popular addon for Firefox?
You want to "enhance, not interfere with the gaming experience"?
Then keep your god damn ads off of my television. That would enhance my gaming experience quite a bit.
@MurlocCake:
Thats the truth though Activision really is the new EA.
@buckeyes75: Hey, I can see how my house from here.
HEY MA, GET OFF THE ROOF!
I think what he is saying is there using Silverlight to enhance current ads. You know to animate them. make them pettier. On the gaming system i plopped $500 down to own.
You can't even avoid then the system logs you directly into the Spotlight tab with a Worms Armaggedon, Netflix and Dr.Pepper ad all in view. I know Microsoft wont change this. But atleast give me the option to change the default tab to My Xbox.
This has nothing to do with sustaining Live or the system itself it's just a money grab.
spectralpulse
@QualityJeverage: Yeah, who wants to see the theme they paid for?
It's certainly *not* going to dedicated game hosting servers.
theflux
@Larry Griffin: It's like the movie Idiocracy. Ads are targeting the stupidest of all gamers. The Xbox owner.
godmoney
@sonicsurge: big macs are a dollar now?!?
AY BRANDINE! WE GONA BE EATIN SOME FINE FOOD TONIGHT!
buckeyes75
@Dismembered: I agree. I pay 50 dollars a year which should ensure that I am treated like a paying consumer, not a ad-loving piece of crap. How will ads enhance my experience? How bout fucking loading my game library faster? Will they do that?
njd09
@zach a mac rack alack: Maybe they're "adult" ads? Now those are ads that might enhance my experience.
Pizookie
@n00b_pwner:
"DOoOOoO--" [doomd.ytmnd.com]
@Curse_Lily: Why don't you let him onto your horse instead of just leaving him stranded there by himself?
No innuendo intended.
@ManBearChef: Odd PSN works more often for me than the my 360 ever does.
Microsoft doesn't need more money.
@ScholarMasterJ: You can buy GamePics of your junk for 150 MS points.
GreyFoxV1
@dresam: Like mangs, said...none. But to add just a little, there are none on the XMB which I love since I've created my own XMB themes and ads would just kill it. There are a few when you log into Home that aren't intrusive (posters, video ads, marquees). You'd actually have to look around to find them, unless you spot a video ad playing on one of the jumbotrons or video screens.
Pizookie
Adhominem
Are you a dollar menu guy?
Tom-Servo
@Altersparck: Yup, it'll apply to gold accounts, especially gold accounts, and of course, gold accounts
@Ace11: Sony puts their adds in Home. If you want them, you know where to find them. And they don't charge you to look at them. Oh wait...I guess that's the point of advertising, so you don't have to pay.
@Sam_Lowry: E...A.... It's in the Game!
Too soon?
:-|
~19
Black_Ops_19
@Liptons: *year. Whoops. :P
Liptons
If this announcement included something along the lines of, "Along with the new ad placement, we're now removing the subscription fee to become a Gold user", then I might respect them more.
Until then, I'll just keep using my PS3 way more than my 360.
Krakn3Dfx
Is this what 360 users pay $50 dollars a month for? How much does Microsoft need?
Microsoft has effectively killed the phrase "More bang for your buck."
Liptons
@geiko: Yup, those are called advertisements.
@Sam_Lowry: It's cool to make fun of Activision now. Get with the times.
Which is why I will no longer renew my live account and strictly play on PSN. I still have plenty of time left on my account to judge things as they go, but right now ads on Live and the rumored 3.0 update for PSN means one less person paying $50 a year.
Gex
It seems to me that on a DSL connection, it'll take even longer to sign into XBox Live, especially if the ads use any flashy graphics, which they inevitably will. This saddens me but does not surprise me. It might be time to go back to Silver membership, disconnect from the net, and play more single player games.
PandaWear
well if you're a dollar menu guy you're probably used to having ads shoved this far up your sphincter.
@Dismembered: I don't like paying to play my games online all together.
lolgreg prays to Joe Pesci
@elevenoverzero: Surely you jest. We're already stupid for paying for it, why assume we'll stop paying now? Things will continue as usual, but with ads.
Raziel
This should mean that no one should have to pay for a membership anymore
@K1NG EV1L: A lot of people complain about the Lag on PSN but from the games I've played I haven't noticed any difference from Live. Both of them occasionally have lag issues from what I've seen. But for the most part the experiences I've had have been unlaggy and playable on both fronts.
As for Lives party system... I don't quite get what you're saying. Is Live like a party and psn like the opera?
I will admit matchmaking is smoother and dl times for live are quicker, but are there slow for silver members?
Arkhaiz
Oh the ads will look nice well then that is perfectly fine in fact now I'll pay you 100$ a year for xbl since the ads look so nice.
@K1NG EV1L: They are both P2P but live has no lag simple because it doesn't!
Ricardo Freitas
@K1NG EV1L: like a bitch? You don't say:O
Ricardo Freitas
U know what,forget it.Im happy with PSN. : )
Peace out
@the-hypnotoad: Sony's online experience is definitely a good alternative to Live. If they were the same price it would deserve to be bashed, but for a free service it provides almost everything Live does. The problem is that some people tried it in 2006 and refuse to think or acknowledge that it has evolved since then. It has. I don't think Live has more than 3 features that PSN has not (buddy system, cross-game invites and voice chat), meanwhile PSN offers free user-created content and an upcoming 256-player game.
@Tom Clancy's Samuraidino: You want it to be entirely red with a slight tuft of green?
Or do you mean you want it to be round and go rotten after a few days in the sun?
the live interface is for the most part aesthetically pleasing IMO.
Ads enhance my experience? So I've been watching TV wrong for all of these years by watching shows and trying to skip the ads or do other things when the ads come on.
For a more enhanced experience I was supposed to watch the ads and do things when the shows came on...
On a more serious note, if these ads work better for the nxe and present LIVE players with a better environment and upgradesI will be all for it.
But if it's just a way to fill up empty space in an attempt to get more money for themselves with no foreseeable benefit to the consumer then I shall cry hogwash. Moreso if it even slows down the NXE.
Arkhaiz
@ShaSt One: SWOOSH !!!
@Koda89: I would love to see that press conference especially the last part ^_^
@Oyn: spelling*
@QualityJeverage: *slow clap*
My xbox live sub is up in about a month or so and tbh after hearing this i may well not renew it.
@supo: Ummm, the ticker on the PS3 is just for info on what's new with PS releases such as new movies, games, and demos on psn. And you can disable it if you want.
I want to thank Microsoft for doing this. Now, whenever I experience that slight, nagging urge to get a 360, all I have to do is remember how ardently they want to "enhance" my experience. Then, voila! Urge destroyed.
Well played, Microsoft.
It's like we're paying to be on a collision course with Idiocracy. "I'm Secretary of State, brought to you by Carl's Jr."
Jonathan Marek Bailey
@the-hypnotoad: It's also a matter of perception. Live is $50/year so it has to be good, right? It has to be better than PSN because PSN is free.
But at its core, PSN delivers the same experience as Live. It's not as feature-rich, but it delivers what matters: a solid online experience.
@Kenny: *puts on a hat and get on a horse*You better run ^_^
The trolls are coming
The trolls are coming
I, for one, don't like paying to play my games online only to see adds that I would see driving down the road or watching TV. I don't know about you guys but I play games to get away from the real world.
@Altersparck: And that, friends, is what matters most.
lolgreg prays to Joe Pesci
If it's going to "enhance the experience" why are people paying them for ads? Logically, shouldn't Microsoft be the one paying if companies like Doritos and Hyundai are "enhancing the experience"? Doesn't Microsoft owe them for making Xbox better, if that's the case?
chardish
@NoobKitten: better then building a city under sea level...
starwind-hawking
@FP_slomo788: Guess you are right.Hope they dont ever charge tho.
@Roufuss: To be fair, PSN is not as feature rich as Live. But I'm with you there: PSN delivers the core experience (playing online for fucking free) without saddling users with ads or charging for access.
@Roufuss: I'm paying $50 per year for a service that actually works 99% of the time. You get what you pay for.
ManBearChef
@Roufuss: Live has always had ads. Always. They aren't intrusive so you don't really notice them. They aren't adding more ads. They are using Silverlight to make the ads look better.
I'm done with x360, I'll close my live subscription and sell my x360. Then I'll get a PS3. I like their exclusives better anyway.
sonicon
@Sam_Lowry: Uggh! It's fake!
DreamDivision
@Curse_Lily: I know, right? Seeing ads for cars and tea TOTALLY enhances my Mass Effect experience or my Halo 3 experience.
You gotta admit one thing though, Major Nelson knows how to pick his words carefully. He avoids any of the real major questions and instead fires back a PR piece.
At least he didn't just go, "Oh, yeah, we are totally ripping you guys off. You get to pay $50 a year AND get ads in the NXE Dashboard! We could be using the money we a raking in from the ads to lower the price of Xbox Live Gold, maybe even make it free, but nah, we like to have a higher profit margin, sorry. Capitalism at work bitches, PEACE!"
@dresam: none
@Kenny: you forgot the fact that the online lags like a bitch as well as the fact that there is no kind of party system like XBL.
K1NG EV1L
@Ace11: It's not "infinitely" better. It's better in a very few aspects. And PSN is catching up. Slowly but surely.
@Mister_CrazyGuy: As you should. Those ads will be ubiquitous. It won't be long until you can't launch a game or page through the horrible interface without having to click through an interstitial ad. It'll be like having IGN on your Xbox. Fun times, right?
I'm more annoyed that they're phasing out gamerpics even further. Avatars still suck.
@Sam_Lowry: How does it look like shit, aside from the McDonald's advertisement? The only difference is the advertisement(which I have a problem with) and the ESPN update bar(Which I don't have a problem with). I would love to have an ESPN update bar at the bottom of my screen. That's the only thing I like about EA games.
ManBearChef
@☆Y2Jason☆: I would be fine with no ads at all. Or a tiny ticker at the top like on PS3, and those ads are usually relevant to new stuff added to the PSN store.
Having an entire row just for ads like on 360 is distracting and annoying to me. But its typical of MS.. and its only going to get worse.
supo
@elevenoverzero: bastards should cut the price in half after they mae it into the wii 360 and now it's getting worse
burgerk1ng
@Tom Clancy's Samuraidino: Nice spellin', Tex.
@☆Y2Jason☆: I, too, enjoy tasteful ads. I mean, so long as they don't interfere with the overall exp--
While you're reading this post, why don't you head on over to McDonald's for one of our $1 Big Macs? McDonald's, I'm lovin' it.
--erience.
The money goes to fund J Allard's, Project Velocity Girl.
Anyways, I think people are people are overreacting about all this. It reminds me of the overreaction of games being flooded with ads when Microsoft bought in-game advertising company Massive back in 2006
MalibuHur
@Altersparck: Er... I'm not at my best there. =P
The ads enhance! ENHANCE THE EXPERIENCE!
Ads? In MY empty, unused space? I AM OUTRAGED! BURN THEM WITH FIRE!
QualityJeverage
@bobtheduck: You bet your ass, it will. It will always apply to gold accounts, especially gold accounts. Gold means you're willing to drop money on what was once free and therefore more likely to respond to ads.
@dj_fantastica: When driving on the highway don't the billboards enhance your drive? How about while watching tv, doesn't the ads make your show seem better? How about at the movies, don't the ads make your viewing experience an excellent one? All this after paying tolls, monthly cable bills, and buying a $10 ticket and spending another $6 if you want a bite to eat.
@Roufuss: Yeah but live is infinitely better.I own a ps3 and i think the online service for the xbox360 is better,which is kinda sad cause i first bought my ps3 mostly to experience online gaming,now i know.
@Gorilla Snow is Maximum Risky:
You can.
Gladstone did it.
Firelance
I'd like my money back, please.
Booji-Boy
@lolgreg prays to Joe Pesci: I could be ehanzing my zings right now with some advertizing
lolgreg prays to Joe Pesci
@Larry Griffin: Silly, Silly Microsoft. If only you replaced that McDonalds ad with a Jack In The Box ad, then nothing else would matter.
@dj_fantastica: I think I'm one of the few that doesn't MIND advertising in my games or dashboard, as long as it is TASTEFUL, or even useful (e.g. the ESPN ticker down the bottom in the pic).
I DON'T however, want McDonald's corny ads plastering my homepage.
As everyone is saying though, this should only be for silver members, or should make Gold cheaper (or even free).
@Sam_Lowry: You do realize that image is fake?
AnOkayLumberjack
I'm actually ok with this IF they do have the ESPN scrolling bar like in the picture. I wouldn't mind getting sports updates while browsing the marketplace.
Killer_WaLrUs
@JGab: Live is p2p. So microsoft doesnt have servers for the games but rather just for the things it take to actually run live. I wouldnt mind live so much if it was 50$ for ever. Like you pay a 50$ fee and then your done, but every year to me is crazy for what they provide.
Detre
I think getting rid of many of the current ads would enhance my xbox experience.
When my xbox starts up it automatically goes to the xbox live advertaisement channel. I guess we don't need to worry about a huge influx of ads across the dashboard because it has already happened.
What happened to 360 meaning that it is suppose to be centered around gamers. Too bad it seems Microsoft's advertising partners are more important these days.
More ads on the 360 dashboard is like trying to build a city on a mountain....oh wait
@ScholarMasterJ: I have advertisements pasted all over the inside of my pants to enhance my pants experience.
lolgreg prays to Joe Pesci
let's see.... with the current exchange rate bill gates gets you about 2.5 hookers in Tijuana plus 20 minutes motel time with each all for $50... that's where it's going.
BS!!! banning live when this happens
pridex
Exactly. Why do we pay them a subscription, again? I remember the first time I signed on and saw some sponsored ads on Live and checked to see if I'd signed on with a different account... a silver one.
Good lord, Microsoft XBOX Live People "Team".
I don't have any experience at all with the PSN community, so I'm asking, are there a bunch of ads there?
dresam
@elevenoverzero: lol i think you knew the answer to that before you even asked it.
Detre
@Gorilla Snow is Maximum Risky: Yeah, I guess you could say that's pretty embarrazing!
lolgreg prays to Joe Pesci
Hey guys, PSN is free and has no ads.
Just something I thought I'd throw out there.
@Firelance: Zinger alert!
@Firelance: Or a BIGGER power brick.
Love the marketing corporate-speak, where ads 'enhance' the end user experience. And questions about whether gold-tier subscribers (ie: people that have already paid you) can opt-out are deftly side-stepped.
Too bad Sony's online experience hasn't stepped up to the plate to finally force MS to just let everyone play the games they already bought online for no extra charge.
the-hypnotoad
This is going to come back to bite MS in the ass, I fear. I fully agree with Luke in asking "Where, then, is my $50 a year going?".
I mean, Sony has free online and an ad free experience... we're paying $50 a year AND now have to see ads? It doesn't add up.
$50 a year gets you this. lmao
Into the pockets of Microsoft walletbooks like it always went before- duh.
I do sometimes wonder how much it actually costs to create and maintain servers for online games like they do. Considering some companies have their own servers like EA- I just wonder how much a computer company that already knew how to run that kind of stuff years before they made LIVE spends annually on the servers compared to how much they make on it. I have a feeling it's a lot of money.
Still have a bad feeling about this...
Mister_CrazyGuy
@Firelance: Dude, you can't 'Zing' yourself.
Gorilla Snow is Maximum Risky
@elevenoverzero: Nope, just for them.
lolgreg prays to Joe Pesci
One of our core principles is to enhance, not interfere with the gaming experience
Yeah like all those advertisements in the ballparks helps player hit more home runs ^_^
@bobtheduck: Well they need money to run Live for you all to play, don't they?
Oh wait...
lolgreg prays to Joe Pesci
They seem almost unnoticeable at first sight,cant complain about it.
So, it's not going to look like it does in the image above? Because that's some tacky interference right now. And makes putting money down on a premium background theme a total (bigger) waste.
Dashboard is cluttered enough as it is. They don't need to add more things sticking out here and there. Would be better if they'd just put them into the menu wheels instead of slapping them around everywhere.
Shibuya crossing IS good for everyone though.
Poklement
So does the revenue from the ads make XBox Live cheaper for us?
*sigh*
Does this apply to gold accounts, too?
I'm ok with ads on things that are free, but ads on things you're paying for...
this could be the beginning of the end T-T
Silly Micro$oft.
Silly, silly.
Larry Griffin
@Firelance:
Zinger alert!
Firelance
What I got from his post is basically this. Silverlight is just going to make current and future ads look better. Which is fine with me.
[listverse.files.wordpress.com]
The horror...
I think your 50 bucks went toward research on Natal.
Or production for new replacement 360s.
Firelance
Ya know what else is organic.....tomatoes,but you dont have ads on them.
Make the dashboard more like a tomatoe damnit...
Uggh! that looks like shit!
It's like EA made a console.
Sam_Lowry
Yeah that's my favorite way to enhance any experience. Just add a bunch of ads. Mmmm.
down yo pants
ScholarMasterJ


Comments (AU Comments | US Comments)
Solid point. We pay money for a service others offer for free because we expect certain standards, now we have to see ads as well?
I swear that if there weren’t so many Halo addicts happily forking over their sub every month, MS would actually care about the rest of us wanting more for our money.
Of course Major Nelson tells us not to worry. He is paid to tell us not to worry. Ads should equal lower / no subscription fees. If they don’t many will be disgruntled but probably the earth wont stop spinning.
So wait.
You pay for adds on your dashboard, where does this sound wrong?
PC users have had online free for a long time, sometimes with ads yes,
PS3 owners have free online and no ads?
hmmm, im all for ads if that means I dont have to pay the fee…
yeh this is all bullshit.
on a similar note, i think i saw somewhere that “they” are charging for new content for epmire:total war.
im not familiar with recent events in the pc universe, but developers/publishers don’t normally charge for dlc right? is this a sign of things to come?
Well thank you LARRY, we ‘don’t need to worry’ :|
Not that it was ever worry in the first place..more like disgust.
How can advertising possibly enhance gaming. What a dumb f**k..
I’d say some kind of snide comment, being a Ps3 owner and all, but it would probably end up coming back to me.
Fine, put in ads, but make live completely free.
Maybe it will be like TV, the way ads enhance television viewing!!
it’s just like how foxtel is full of ads now too… what a crock of shit…
*strokes his playstation3*
Haha yeah but Foxtel is completely different story. And i understand why Foxtel has adverts.
Each channel needs to make money. Foxtel, aka Telstra, dont own every single channel. Just like – we are receiving movies a good year or so before they’re on free-to-air and sometimes less than a year after they were released (not referring to Box Office).
So each channel needs to make their money. They don’t earn their money from people paying for Foxtel. That is what Tel$tra are for.
Either way – XBL should be made cheaper. MS Points, Gold Subscription CHEAPER. Maybe not FREE but VERY cheaper!!!!
“Relevant” advertising is a mythical creature (like leprechauns and eskimos).
I am only barely justifying paying for my xbox live subscription after getting my gaming notebook repaired, so once this ‘initiative’ starts up I’ll be giving up on Xbox Live. I work in the commercials department for a major TV network and the last thing I want to see when I turn on my console at the end of the day is more ads.
I can completely understand MS wanting to do this for silver account holders, but for those who pay for ‘gold’ access this is unacceptable.
I’d assume what they are trying to say is that the ads will be exactly like the ads on Steam.
“There’s no ads on Steam!” you say? Look again.
Ads? YUCK! I’m bombarded with ads enough from watching TV, messing around online and being out in normal life but now I get them crammed down my throat from the Xbox? I’d be so embarassed to have friends over, turn on the Xbox and have an ad come up on my console regardless of what it is advertising.
Microsoft coninues to amaze me with their idiocy.
Hopefully they’ll get around to fixing the issues that have been munged since the “maintenance”.
Sorry Mr. Hryb, ads don’t enhance anything. If I need to see your ‘organically integrated’ and ‘relevant’ adverts, then you can bloody well offer me a reduced rate for XBL.
Microsoft?
A) Doesn’t need the revenue.
B) Already charges me to use the service to cover their costs.
C) Best be joking.
D) Can go fuck themselves.
əʌoqɐ əɥʇ ɟo llɐ )ə :uoıʇnlos
I guess the hope is that the revenue will be used to make their servers faster/more numerous etc which would be nice…
But really who cares? It’s not like you have never seen ads on your tv before. Additionally, they don’t take up time, they are just there in the background.
Agree with all points above but wanted to add this also, what about those dudes out there that forked out 240 MS points on a ‘premium theme’ once NXE came out. From what I can see there is no screen space left… Enjoy looking at the top middle 1/16th of your shiny new theme!
Ads suck. Either XBL charges $ and is ad free OR XBL free and ads included… and now that I think of it, if I have a couple of mates around and they view the ads, to I get a cut of this exposure?
@TotalF***ingDouchebag: More proof of what I said in another thread,
"Microsoft will have no problem getting away with this because they know fanboys and bots will just accept, and even defend this practice, as seen in this thread, as well as with paying for online, RRoD, E74, and the disc scratching issues."
PlatformJunkie
@joshfigueroa:
pay your 50 bucks a year and shut the fuck up. Plus you get hamburgar ads yay.
@K1NG EV1L:
Gears Of War 2 it lags and Xbox live have been down many times. So its far from being perfect.
Piracy is "enhancing", not interfering with Microsoft's bottom line.
Sullyville
And i though paying for a service would make your network free from Ads.
I guess not. PS3 is free and not have ads on the dashboard weird isn't it? haha.
MANUFACTURED OUTRAGE! MANUFACTURED OUTRAGE! MANUFACTURED OUTRAGE! MANUFACTURED OUTRAGE! MANUFACTURED OUTRAGE! MANUFACTURED OUTRAGE!
@Kagey_K: @FP_slomo788: Gold star or no I finally feel the need to say this. PS fanbot troll is troll and enough is enough.
QFMFT.
And gold stars don't mean shit.
@JGab: 50 bucs, multiplied by 6 million users = 300 million annually. More than enough to buy and maintain online servers.
el_pablo65
@Cimmerian76: Because Billy didn't need to prove himself to the world. He got up in the world's face and screamed "HI, BILLY MAYS HERE!" and we knew that Billy Mays was here and that he had something to say.
the only explanation I'll accept is that the $50 is going towards Project Revive Billy Mays.
Don't Make Me Ang Lee. You wouldn't like me when I'm Ang Lee.
Calm down everyone! It's a feature! You want this!
iFOREIGNi
In the entire history of the world there has never been (and there never will be, even far into the distant future) any ad that has ever "enhanced" anything.
Not even those Enzyte ones.
@Shinta:
I think its already been invented. Sell your xbox and buy a competitors console instead. Which is what I intend to do. I always wanted to play Kill Zone 2 anyway.
Karma
Want to know what will enhance my gaming experience? Access to f***ing multiplayer, like with PS3 / PC.
Karma
@dj_fantastica: At least I'm not the only one who thinks that advertisers (and marketers to a lesser degree) are the lowest form of shit on the planet.
I don't need someone telling me about products I don't want. How about giving me the option to not have ads, since I know that it's not going to make my experience any better.
There is a reason I download all of my TV shows now, or buy seasons, or listen to XM Radio.
Your $50 is going to feed starving children in Redmond, Washington to hungry zombies, apparently. If they force ads on to my account, which I PAY FOR, then I will just go Silver, and Live can go to hell for all I care. I am PAYING for my service. I don't need ads. Fill the Silvers up with ads.
@n00b_pwner: Am I the only one that's bothered by the fact that Billy Mays wasn't living like the Rock Star he was? Why does a great man like Billy die quietly of a heart attack, while Shamwow Vince is getting in fist fights with hookers, doing drugs, and in general partying like a madman?
Fucking hell, I hope that's concept/a mockup and not what my dashboard is going to look like a few months down the line.
And yeah, do want to know where my cash is going. I pay enough to buy a brand new game every year for this. I don't expect to see it littered with ads.
@Shinta: There already is audio for the ads. It only shows up when you have the ad front and center, though.
Rectangle
This is precisely the reason I haven't purchased a 360 yet. My "free to play online" Wii and PS3 sit happily in my entertainment center, while I use my PC for any serious shooter gaming (as God intended it).
Having to pay $50 a year to do something you cn get for free elsewhere, and then have advertisements thrown on top of it is insulting to the consumer.
didnt we get enough advertisements on television? cannot escape global corporations no matter where i go.
@Kris: "cough"That picture is fake"cough"
"cough"Pretty damn obvious"cough"
Whoa, had something caught in my throat, sorry bout that.
hasn't anyone noticed that there are already ads?
i had an advert for that new jon wu film or whatever it was.
red mountain or something stupid like that. some crazy ass chinese film.
then i had an advert for another film yesterda, but i forgot what it was.
but if they plan on removing the covert techniques they are using of present then they can bloody well reduce the price of LIVE by about £10 or £20.
marfin
Stop the crying, for God's sake!I pay for cable and I have to see advertisements on tv, what's the difference?
Hector Camacho
@K1NG EV1L: Tell me about it I especially hate PSN when your system stops and then the 3 lights on the ps3 blink and then you have to send it in. I hate it when that happens. :p
Well, I'm cancelling live. I don't pay $50 for nothing. Money is tight, and it's a hell of a lot tighter for us than it is Microsoft. Sony's service is free and as far as I know, has no adds. So, see you in hell, Microsoft.
LucasKane
@the-hypnotoad: As you were making a statement about the ability for paying subscribers to opt out of advertising, I'll be the first in this thread to actually talk about that.
I'm not pleased with the advertising on the dash either. Yeah, I wish I could turn it off. But I've resigned myself to thinking of it like premium television service. I'm paying for digital cable, but there's still commercials. I could pay for premium film channels (HBO, Showtime, etc.) and not have the commercials, but that's just paying for more content.
As I'm a XBL gold subscriber, there's nothing I can say about it other than I'm slightly annoyed. Really, though, neither I nor anyone else that plays Xbox regularly is going to quit playing because of a Coca-Cola logo.
@ye0073:
Too bad the PSN sucks. It's not a standardized service and developers have to choose a middleware to provide players with Online play, this is why there is no fee. Developers puck
up the tab. This is also why HOME was created. To create an application that could act as a meeting place where players can meet to play games and watch movie. The truth is though, it sucks and I say that as both an Xbox 360 owner and PS3 owner. The PSN cannot begin to touch Xbox LIVE for online play.
@Koda89: The instant I see a loan or consolidation or compensation advert, I'm gunna be off Xbox Live so fast.
I cannot stand them.
Daniel Harrison
@deanbmmv:
Nice!
Firelance
Oh man, that huge McDonalds banner up above, the Coke bottle and the ESPN HD ticker do not bode well for a service I pay annually for. Sure Facebook integration is coming along with Last.FM and Twitter (which seems pointless) are coming but do we need Xbox LIVE to become a billboard when we pay for it? Maybe this is part how Microsoft uses that advertising company they bought. I think their name is Massive?
The original Xbox Live Dashboard had TONS of ads, which is one of the most offputing things about the damn system itself, while I do subscribe to xbox live I really hate the system itself. It really feels like you are paying money and recieving little in return.
1. MOST of the multiplayer games are in fact peer to peer and hosted by one of the players in game (leading of course the much maligned 'host advantage' in many of the more twitchy games). So you are not paying for the cost of running servers to play your games, but for the cost of teh xboxlive servers themselves and most FREE Silver users get access to those things that GOLD is paying for.
2. Matchmaking servers are run and hosted typically by the company that created the game so you aren't paying for THAT with your subscription fee.
3. EVERYTHING costs extra, even your gamerpics cost extra on top of your subscription fee. Many other services (Steam for example) allow you to upload your own picture FREE OF CHARGE to use as a gamer pic.
Essentially xbox live offers you the same experience as Steam does, but you have to pay for it. Also unlike steam, if you are not happy with the service you can't try and find another service from someone else, THAT IS THE ONLY OPTION.
Putting ads on the xbox dashboard should only be either for silver users, or they need to lower/remove subscription costs entirely as they will be getting MASSIVE revenue from these companies for granting them an essentially captive audience.
@Kagey_K:
You read his post right?
"The problem is that some people tried it in 2006 and refuse to think or acknowledge that it has evolved since then."
Sounds like you.
Yes, they have trophies now...a new take on the older system of achievements,and one that makes more sense to me.
And yes, I would call PSN ad-free, while XBL users are FORCED to see the adverts on the main menu, we only see them IF we download Home and IF we look at them, when we can just walk straight past.
Oh, and comparing an MMO to MAG? Lulz my dear sir, lulz.
Don't know much about Steam, so I can't comment there, but the notion of saying 'X sucks because Y is better' is stupid as hell.
Final point: Did you just say "Do not pretend PSN and XBL are even simialar because you know they are not" !?
You just spent a whole post comparing the features of both.....duh.
FINAL POINT NOW REALLY I SWEAR : Vidzone is awesome.
Phew.
@okenny :) ...building bridges (to hide under): I got everything except the last word...which seems to me to be the most important one.
Are Foxnews and M$ working together now because that was one hell of a spin
@Aaron Te Whaiti: It was obvious sarcasm.
Bialia
I would just like to say again, F*** You Microsoft.
Also, as a silver member, why cant I play my games online like I can on PC and PS3?
I still dont care about the extras, I just want access to the full game that I paid for. Or should I keep trading my MP orientated games in for SP games that I CAN play online with your service?
Karma
href="#c14002302">Dead Giveaway:
(the following is directed at you in terms of conversation but not ment in a directly insulting manor. Grain of Salt)
I for sure fucking find the ads persuasive,
all ad's are, whether you realize it or not.
If its in your face for even a second your brain has seen it and store's part of it away.
This function it called Memory. =)
This would be how I know your names avatar is from left 4 dead, even though I have only looked at the achievement list a single time.
Ads are for suckers, and to be pleased as punch for allowing them into your own home, you got to be a sucker too.
Hey now why am I thinking about drinking a ice cold coke. In one of those old glass bottles.
mmmmmmmm advertising.
I get a lot of ads on my TV. TV is free. *Hint hint MS*
@goaliegeek: Ya know? Perhaps 2010 might be sony's year after all...unless they pull off a Microsoft and start advertising Jack in the box. Ad's make me sick.
@Neurogasm: That is shitty lol. My friend and I just got bluetooth headsets to try to play stuff online on PS3 one of these days. We haven't tried it yet as we do most of our gaming on 360. That really sucks.
Shinta
@elevenoverzero: The fact that you even ask that question makes me sick. There is already enough payola on XBL. If they are not making enough money, then maybe somebody doesn't need to be making $170,000 a year with bonuses.
@CoatedTrout:
You dont notice the 11 products in the ads?
Your not very observant then eh?
Even thou its a console used for gaming, ads for other games still bug the fuck outa me.
Are there ads on your pc desktop? On the Wii dashboard?
On the XMB?
(XMB has one that can be turned off)
Hmm... Kotaku has ads like these too, so if our favourite site is fine with ads, why not our favourite console?
I am completely fucking pissed about this. This is honestly enough to make me sell all the xbox shit I own and buy a PS3. Do they have ads on PSN? Doesn't even matter - at least you don't have to fucking pay to see them.
@bobtheduck: I'm done with this horseshit. I'm going MAC and shovelware.
@Kagey_K: Not to mention Phantasy Star Online.
Shinta
Aren't game demos technically "ads"?
I need to let you know that you don't need to worry about a huge influx of demos across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those demos a more organic part of the dashboard, like we've done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That's just not good for anyone.
MistakenIdentity
@Sam_Lowry: EA did make a console. Kind of. It was the 3DO which is the company founded by the same guy that founded EA.
DwarfyP
@dj_fantastica: It enhances TV programs no end :)
DwarfyP
@CoatedTrout: Do they somehow make the ads take up no bandwidth?
Otherwise the ads may be part of the reason you are waiting for that something to download.
MistakenIdentity
@MindPrints: When NATAL comes, your 360 can pause commercials for you when you blink, or get up to go to the bathroom, to make sure you don't miss anything. It will recognize that you are getting angry, and so show you the commercial again, since it knows you are upset that the commercial is ending. And each time you turn your Xbox on, it will show you those commercials before letting you sign in, to make up for its previous mistakes.
MistakenIdentity
@[twitter.com]: Wait, what? 1 vs. 100 pits you against thousands? Wouldn't it be "One Hundred" players like the name suggests?
Skyman747
@Tom Clancy's Samuraidino: Don't give them ideas. They'll start putting adverts on tomatoes.
Kafeen
@FP_slomo788:
Gold star or no I finally feel the need to say this.
PS fanbot troll is troll and enough is enough.
Yes PSN has evolved to the point that XBL was in 2004 and they keep trying to continue that as 360 moves forward. (Trophies?) really? The same as achievements?
You try to sit and act like you have no preferance yet when live bashing comes you smack it around and defend everything Sony does until the end.
Yes Sony is free and does everything XBL did in 04 plus a few new things they added since then.
Is it really an alternative.... Can it really do everything XBL can. It`s not even ad free as you stated earlier since home is 90% ads.
Steam is a better alternative and still not ad free.
Give me a break. Mag is the first 256 console player game. FFXI was on consoles (360 included) and I think it had more then 256 players at any given time. 1 vs 100 has 10 times more players then MAG at most times.
I can remember many times sticking to my group of 6 while playing a game on PSN, getting sick of it switching to another game and then going to a 3rd without missing a beat in the conversation.
Fanboy in hiding... That`s what you are. (Clever troll might come up second.) If Natal and your hopes of it come true I hope to see you on this side. But until then feeble attempts are feeble.
Do not pretend PSN and XBL are even simialar because you know they are not. Nice attempt with the respect points though,.
Kagey_K
Maybe this is how they phase out Gold? I'll take ads over shelling out $35+ a year for it. $50 is a price I'll never pay for it, I always wait for the $38 sales that crop up every month or two.
So, is this something that can be touted as "Wii can't do", or is this just kinda mumbled about like Avatars and Home?
@Flankenstein: I think they are upset over having ads on a service they already pay money to use.
@deanbmmv: Well done Yorkshire, I am laughing, oh I am laughing
Way to make a reference to Japan when talking to his almost completely American audience. At least I get it...
authorityzro
@Ace11: You've got problems then my friend... How about turning the tv, computer off for a while and going for a hike in the woods.
But then again, in this media-infested world we live in, some yahoo probably will bring a satellite radio up there.
The fact they seem unnoticeable to you is what worries me the most. That they are so commonplace and widespread you don't even realize they are there.
Let @[www.facebook.com] Hit M$ with a big, "Fuck you."
Allen Tran
As many have said, makes perfect sense for a free service to contain adverts.
I have absolutely no problem with that at all: IE PSN and XBL Silver. Just like many freeware PC programs contain banner ads.
However for a paid service this is fucking ridiculous and reeks of unnecessary revenue raising.
I pay money for this damn service and I don't need any fucking ads slowing down my already fucked up dashboard.
Allen Tran
@Fordio: Yeap just to clarify further Shinta you can't have a voice chat session open on PS3 and then launch a game simultaneously (even if they are the same game as you mentioned).
My friend and I have to use our xbox's as a communications device whilst playing demons souls coop to get around this.
I was actually shocked when I discovered this as I had just bought a bluetooth headset especially for ps3 dashboard chat whilst playing DS.
If the ps3 game does not support its own chat system there is no way to talk to someone on friends list while playing. I really hope Sony changes this in future firmware revisions.
wow, in-console advertising is so "hardcore"
Crash__Man
Ads never enhance ANYTHING. :|
@Shinta:
Yes, that's correct. If you try to launch a game you get kicked out of the chat room. Then get forced to use that games own voice chat system.
@dj_fantastica: I could see this happening on the PSN. It's free, so ads would see some revenue for Sony. Most of the current ads are on HOME, and people complain all the time about that.
But on the dashboard? Wtf? This should only be for Silver account members, and even then those players should have less restrictions on what they can and can't do as compensation for this crap!
I'll be selling my 360 and buying a PS3 when this goes live.
MuppetChrist
@Obey__: We don't need ADs, but they in no way effect the service.
Plus, XBL users pay a subscription fee to play online games with friends. The payments help the upkeep of this service that is dominating the market.
The ADs would be there even if no one paid to play.
@Jennacide: /rant.
Jennacide
@Kamizzle: It's true, you're basically wiping your ass with money. I'm so fucking annoyed with Microsoft already over why they even have Silver membership when all it does is keep your name and gamerscore. You can't access half the fucking marketplace unless it's content you need to pay for anyway. If it's free, silver account is blocked from it. Microsoft's official responce is "it's to encourage users to get gold" no, it's called DICK MOVE and guerilla marketing.
I don't play 360 games online enough to pay for it when my PC plays so many great online games for free. What do I miss out on? Halo and GoW2? Whoopdey shit. Stop punishing people because they refuse to pay $50 a year to host games on thier own fucking connection.
Jennacide
@FP_slomo788: those are features of games. on the contrary i could say that live allows amateur programmers to potentially become professional (lbp is very limited) and 1 vs 100 pits you against thousands of players.
Yes I completely agree. What better way to improve something than by slapping an advertisement on it? Why do you think stock car drivers have all those decals? It makes them go faster.
Seriously though I don't mind ads. So long as they're actually classy pieces of art.
ctorrans
@MindPrints: Anybody have the Penny Arcade comic with the "M$" reference? I think that that comic needs to be whipped out every time someone uses the dollar sign like that.
masterdingo
MS seeing what they can get away with.
Paid peer-to-peer gaming, $150 120GB HDDs, and now advertisements to top it off.
As if enduring a console failure and two 360s scratching up my disks wasn't enough. I won't even mention how I had to pursue MS to refund $105 they took out of my account on a repair order I canceled.
MS/XBL/Xbox is digging their own grave.
Deilgyre
@TRT-X: Doesn't the xbox already do the last one? :P
Make playing online free already for the 360!!!!!
D0RC
@ScholarMasterJ:
going from ""where, then, is my $50 a year going"?
to
"down yo pants"
I'm still sniffling at this XD
so condescending..i'm buying a ps3
sundaysatten
advertising NEVER enhances anything. the sellers except your wallet...
oye, microsoft, you're doing it so wrong. why would i spend 50 dollars a year to look at advertisments when wii and ps3 and the PC don't have anything? and are free to play online?
I could understand if i was playing free games, ads would be understandable. but this is just silly, OBVIOUS whoring of your onlines internetages.
i don't cry your pardon, gunslinger!
Noodle-Works
If I see ads on XBL then I expect to also not ever have to pay for it.
gotFrosty
@ScholarMasterJ: That's about where I was thinking :/
@Sam_Lowry: There's only one ad on that page, assuming that coca cola thing is a gamerpic.
@Mister_CrazyGuy: Don't have.
In the UK, we have little ads for movies (full trailers, which is nice) mixed into the 'inside xbox' bit.
It's lovely to watch them ads if you're waiting for something to download.
@Dead Giveaway: N,n,n,No.. you're wrong colonel Sanders.
@bobtheduck: If they stick (MORE) ads on my Live Gold, you better believe I'm going to let my subscription lapse. I don't play that many online games, but it's nice to have it for the rare occasions I want to jump online with friends. The occasional "not ads" for Doritos, Yaris, Nestea, etc along with the lack return on my $50 investment already have me considering cancellation.
Where's the value? Live seems to already be at least partially ad-supported, yet Sony manages to do all the same things for free and without ads. Give me one more reason to leave and I'm gone - I quite enjoy hanging on to my money, thanks.
@Shinta: yeah pretty much. you can video call.. but I haven't tried that.
@Dead Giveaway: Why do you need ads when you already pay for a yearly subscription?
Obey__
I dumped mine around the time of the NXE. Same reason, they force ads in your face now. So, it's going to get worse?
If MS were truly about the gaming experience then they wouldn't show any ads.
Don't lie you guy.
that is going to absolutely ruin my destroyed beauty theme
@ReynaldoRiv: It's only a pity if you can't figure out a way to be the one charging.
@deanbmmv: That last post made me heart-click you.
Damnit.
@FWM: must be more responsible: That sounds like a tomato wine to me.
@Tom Clancy's Samuraidino: Tomatoe, tomato, potatoe, potato...
"If you don't smoke Tarryltons... Fuck You!"
I see no problem with ads, they make me lots of money... but then again nobody is paying to see my comments.
"Welcome to Carl's Jr. Would you like to try our EXTRA BIG ASS TACO? Now with more MOLECULES!"
@FP_slomo788: PSN is the ONLY alternative for Console gamers who want to play online.
Sure the Wii has the ability, but it's too much of a hassle.
But most people just overly prefer using Xbox LIVE over PSN, not because of the features, but because the interface is always stepping it up.
It's pretty clear that Sony didn't focus on Online Gaming as the innovation of this gen, they thought Blu-ray was enough. They were wrong.
i dont know. i dont like it.. the banner, the ticker on the bottom or the stupid coca cola icon near the avatars.
neoxbomb
I don't mind the current ads, ads for things I can buy on my XBox just seem like end of aisle displays in grocery stores. I'll be annoyed if they're like computer banners because the XBox doesn't have Ad-block.
kajillion
@Altersparck: hahaha so true so true what a pity there are fools willing to pay for what's supposed to be free.
ReynaldoRiv
@Poklement: You know, to spite this, I want to set my Xbox 360 to have a TWEWY theme.
@Jambi_Bum: I'm glad someone else realizes that we've had ADs on the 360 dashboard since Day 1.
There hasn't been 1 thing that was intrusive.
Majority of the ADs I see have to do with actual game content and there isn't a damn thing wrong with that.
The other ADs for Goods & Services are nothing to complain about and in fact give us free content. Which is nothing to bitch about.
@grandmufti: I have to admit I'm still confused. So you have full, free voice chat with anyone on your buddy list or in voice chat rooms of up to six people .... while doing anything but playing different PS3 games?
Shinta
@Flankenstein: Yup, a bunch of internet peeps getting all upset over nothing.
And they already have streaming video ads on the dashboard.
I've seen about 3 or 4 over the past few months. I actually find them quite nice, gives the dashboard "life".
@Shinta: Yeah you can chat with anyone on your buddie list or have chat rooms with i think 6 or so... not 100% on that. But anyway anything else is ingame chat nothing else.
grandmufti
@Flankenstein: yeah right, it's going to be audio for the ads. totally enhanced. shoot me.
Shinta
@Shinta: It does have voice chat. There's even a official headset.
insane if you think i will pay for adds M$. You have gone too far. I left Windows now 360. keep up the great work guys!
grandmufti
@Sir-Lucius has a level 93 Ubersaw: Can you talk if you're both not playing anything? Or if you're watching a movie?
Shinta
kinda like tv commercials enhance tv not interfere?
@Shinta: There's in-game voice chat but no cross-game voice chat. So I can't talk to someone playing Killzone while I play BlazBlue.
Sir-Lucius has a level 93 Ubersaw
"One of our core principles is to enhance, not interfere with the gaming experience"
When do ads enhance ANY experience?
@geiko: How about while watching tv, doesn't the ads make your show seem better?
No it does not which is why I download my TV shows to avoid the ad breaks.
I also agree that as a paying customer, you shouldn't have to be forced to have ads on your dashboard.
When you have 'pay per view' tv, you don't expect to have a movie with ad breaks in it do you?
Aaron Te Whaiti
@ScholarMasterJ: After reading the entire article through, I lol'd IRL after reading this first comment.
Your 50 dollars a year goes to help pay for all the 360s given out through warranties.
Aidan Dammermann
this is kindof better, these things will be paying ms money to put their adds up. and, in about half a year of ads, i can see a definite discounted membership fee, maybe even a free one
@Jambi_Bum: I agree. Everyone's going batshit, but it's probably just going to be streaming video in the slots instead of flash animation.
@Jambi_Bum: You are aware what making ads "look better" involves yes? If a ad doesn't attract your eye to it then it's pointless. So to make it look better you maybe put it in the bottom space ofthe XMB, or in that large empty space top right. or just as you launch a game. Oooh ad's targeted at individual games, Toyota ad's when you load up Forza, Album ad's for Guitar Hero, Jack Thompson book ad's for GTA, Halo Reach ad's for ODST, etc etc.
If ads get me free online play on my 360, I'm all for it. If I'm forced to pay $50 a year to look at ads, I'll be highly pissed. Of course, if I was MS, I'd try to have my cake and eat it too. I think most folks would.
thatonebigdude
@Arkhaiz: Did you just invent tomato beer? Yumm.
@MindPrints: I don't mind watching a few ads, as long as it helps make the service cheaper for us... Oh wait...
SansSanity
What the fuck am I paying $50 a year for if I'm still going to be hit with ads. The "Microsoft Spotlight" is bad enough. No, Microsoft, no.
please ... someone invent a way to stop this.
Shinta
@FP_slomo788: Veeerry slowly.... like a snail on cold meds.
sandal-hat is sad that bleach is back to filler
@borrowedchief: o snap!
Shinta
You guys need to add a note saying that the image is fake, because it's fooling too many (dumb) people.
PyramidThing
@lolgreg prays to Joe Pesci: Here here (or maybe it's 'hear hear', whatever, you know what I mean)
ghostadv
@titobudd: also you can completely avoid them like 2/3rds of the user base does
@Larry Griffin: Silly, but oh so rich. . . .
@dj_fantastica: I always thought the future would be filled with advertisements - only then, when I was younger, it was for CDs and Jordan sneakers.
Who knew?
When NATAL comes, we can blink through commercials. . . .
@+ Watch video