Culture

Times Square Getting A Wii Sports Resort Make-Over

A concrete island in New York’s Time Square will be getting a sandy beach, swimming pool and “tropical lounge” next week to help promote Nintendo’s upcoming release of Wii Sports Resort.

The faux island getaway on Times Square’s Military Island, 7th and Broadway avenues, will be open to everyone from 9 a.m. to 3 p.m. on July 23. The real world Wuhu Island will include game demonstrations, giveaways and a bar serving tropical non-alcoholic drinks.

It will also, if the stars align, include one sweaty Stephen Totilo on assignment from Kotaku. See you there.

Comments (AU Comments | US Comments)

  • vid3oman64

    Do you remember when games were something only overweight, sweaty, smelly kids did that made everyone else not play games? We need to bring that back. We need to sack this little press event with 150-200 of those kinds of gamers and remind everyone of why they never played those game things. It would be glorius.

    vid3oman64

  • Crash__Man

    @djstructure: it's much easier than playing PS3/60 with friendly people =)

    Crash__Man

  • excel_excel

    @djstructure: Quite easy. You tape the Wii remote to your arms and fly like a bird!

  • I Am Error

    @TaggarT6:
    Uhhh....actually you see a whole lot more weird shit than that in NYC, believe me.

  • I Am Error

    @simplyPARTICLE:
    Exactly.....n all you NYC hater's can bite the apple.

  • -Skyline-

    @Mykalwane: Like other's have said the Nintendo World Store is there (It's a pretty neat store, even if there's not a ton of actual games for sale). It will also get them quite a bit of attention from people who run through there every day.

  • csanders984

    @sentroshi: Trust me, it's a trick. All we have is cold weather, bad traffic, baseball games and the highest sales tax in the country. lol

  • heretrix

    @kearneybobs: I think they started it in April or May, but it is definitely closed now. I walk past that area on my way home everyday. It's insane. And I'm sure the Naked Cowboy will be around there somewhere. He's ALWAYS there.

  • heretrix

    @ZaredEuryalus: The flagship Toy 'R Us is in Times Square. The flagship Nintendo store is in Rockefeller center.

  • hiryu3

    @kearneybobs: Yeah I was up there twice for work this year and last year and it was a shock first time I saw it.

  • Emoji

    @Foxstar is in love with Kotaku's two Brians.: The store is east of Times Square. Same uptown vicinity but not Times Square proper. It's in the Rockefeller Center area.

    Emoji

  • hazelnut - RIP Michael Jackson

    @kearneybobs:Completely forgot about that one.

  • kearneybobs

    @heretrix: was there in march and dont remember it being like that.
    Well that's that sorted then. All they need to do is wrangle the Naked Cowboy and we're good to go.

  • heretrix

    @kearneybobs: Time Square is already closed off. It's been that way for a couple of months now. It's all pedestrian now.

  • djstructure

    NON ALCOHOLIC? how the hell are you supposed to play the Wii sober?????

    djstructure

  • kearneybobs

    @hazelnut - RIP Michael Jackson: yeah. The promotion of Red Faction Guerilla one in England.

    Crammed 100 copies of the game into a car on some fairly busy street in London and chained a sledge hammer onto it. Allowed anyone walking by to have a go and break in and grab a copy for themselves.

    Thought it was pretty innovative and wasn't given the coverage it deserved.

  • sentroshi

    @csanders984: NOTHING ever happens here in OK. :O, boring over here. Chicago sounds more interesting :)

  • dethFLUX

    @Mykalwane: The point of the ad is to make people wish tehy were on a resort thus them wanting to buy Wii Sports Resort... I don't know how that doesn't make sense.

  • heretrix

    @Mykalwane: It's because:

    A:Times Square is closed off to all traffic these days

    B:It has one of the highest concentrations of public traffic on the planet

    C:Nintendo World is up the block and the flagship Toy 'R Us store is located there.

    It's the perfect storm of locations for Nintendo.

  • sentroshi

    So, does that mean the game will include litter? D:
    , sorry recently went to a big, beautiful lake, but got a cut on my foot from some stupid beer can. :O

  • kingme

    I lost interest after seeing "non-alcohol"! lol im kidding! but this looks to be interesting. Im going road trippin to NY next week, i might check this out!

    kingme

  • kearneybobs

    Shit!.... they may even have to close off Time Square completely it's gonna be that big.
    They should try and get the Naked Cowboy on board too. Turn it into some sort of Hedonist Sports Resort.

  • Save me

    @Foxstar is in love with Kotaku's two Brians.: The closest thing to that would be Toys r us. The flagship store is in Rockefeller.

  • i like me-speaking for the dead

    @n00b_pwner: Star commenter FTW: have you not been to new york? everything not nailed down is fair game..they dont care where its at. Actually i think New Jersey is worse haha. smellls like an armpit

  • Foxstar is in love with Kotaku's

    @Mykalwane:Nintendo's flagship store is there.

  • hazelnut - RIP Michael Jackson

    Have there been any weirder promotions for video games before?

  • simplyPARTICLE

    @n00b_pwner: Star commenter FTW: but why would they advertise a resort to people who alredy live in one, that would be like them trying to sell super mario galaxy to plumbers on mushrooms, they're already having enough fun

  • NeVeRMoRe666

    @TaggarT6:Playing with the Wii to boot! Too many large HD screens and not enough people who pay attention to the strap warnings = not a good time!

  • csanders984

    Seriously no one wants to do cool video game related stuff like this in Chicago.

    I'd like just once, to be stuck in horrible horrible horrible traffic for a good reason.

  • stealthpengu

    @Save me:

    i think you're missing the point of advertising

  • Mykalwane

    @n00b_pwner: Star commenter FTW: I know that, but your compensate New York for a beach is the reason why it doesn't make sense. I understand for the sake for an ad, but just think it would of made more sense on an actual beach is all.

    Mykalwane

  • n00b_pwner: Star commenter FTW

    @Mykalwane: It's all about the $$$.

    Where else than to put up annoying advertisements in the advertising capitol in the world?

    Plus, it's one of New York City's most popular area.

  • Mykalwane

    I don't get why Time Square. The only reason might be because everyone there will wish to be away at some resort instead.

    Mykalwane

  • Save me

    In the middle of Times SQ during summer? The stage would get so crowded with tourists and what not discouraging gamers from braving crowds and the sun itself.

    Why not do it near Nintendo world instead? Less tourists, and anyone who's interested in gaming would be there .

  • ShaSt One

    @Foxstar is in love with Kotaku's two Brians.: Which have you been to already?

  • n00b_pwner: Star commenter FTW

    @i like me-speaking for the dead: In the middle of Times Square?!

  • splatternick

    @i like me-speaking for the dead: Heh, they'll use the Bums to power the Wii's.. Just put
    them on a treadmill with a bottle of beer hanging on a string!

  • n00b_pwner: Star commenter FTW

    @Stealth_chill: Nintendo ALWAYS had it in them.

    Except for Virtual Boy. That thing is crud.

  • n00b_pwner: Star commenter FTW

    Times Square isn't exactly the type of beach resort I was thinking of.

    Well, let me compensate New York for a beach...

    You can go wake boarding. Sort of. If you get a skateboard and a rope and tie it in the back of a car.

    You can go fishing in the sewer if you life the manhole. But the only fish in there are dead goldfish, unless the sewer alligator IS real.

    Um... That's all I could think of. For a real resort, I would go to The Bahamas or Hawaii. I know this has to do with advertising and all, but the atmosphere isn't there.

    But then someone would be more naked than The Naked Cowboy I guess.

  • Stealth_chill

    That....sounds.....cool? Wow, i didn't think nintendo had it in them.

    Stealth_chill

  • TaggarT6

    Non-alcoholic drinks....well I guess the last thing you want is a bunch of drunk New Yorkers in the middle of times square in their bathing suits.

  • i like me-speaking for the dead

    Can all this stuff be locked up at night? or else the bums will steal everything...

  • Foxstar is in love with Kotaku's

    Oh how I wish I could go. Nintendo release parties are always fun as hell.

  • Mykalwane

    @Foxstar is in love with Kotaku's two Brians.: I did not know that, one of the flaws of not living in New York is knowing all of it.

    Mykalwane

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