Why Sony Ditched The Spider-Man PS3 Font

Since the console launched in 2006 until the official announcement of the new, slimmer machine, the PS3 has been written in the same font used for Sony’s Spider-Man 3 movie.

What’s more, the official way to type out the name was in ALL CAPS.

The new console iteration ditches both in favour of either the PlayStation 3 or simply the PS3. There’s new font, too! When asked by The Times why the font was changed, Sony Computer Entertainment exec Kaz Hirai replied that the company wanted to “set a new direction for the PS3.” And what better what to do that than by resetting the logo, Hirai asked.

The new PS3 Slim — which Sony is selling at a loss — also helps Sony transition into a new chapter in the PS3′s lifespan.

The logo change, however, was inspired more than merely giving the console a re-start. “On a practical level, when you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny,” Hirai said. “It didn’t work in terms of visibility.” Thank tiny text for for killing the Spider-Man font. Thank you, tiny text.

Sony boss reveals plans for PlayStation [Times Online]

Discuss

(10 Comments)
  • [–]

    Dave Cohen

    Tuesday, August 25, 2009 at 3:41 PM

    I prefer the Spider-Man font.

    • [–]

      Cat Tactics

      Tuesday, August 25, 2009 at 5:01 PM

      …and now you will be shot

    • [–]

      CyK

      Tuesday, August 25, 2009 at 6:13 PM

      wrong

  • [–]

    Blah2

    Tuesday, August 25, 2009 at 4:31 PM

    I don’t.

  • [–]

    Steven Impson

    Tuesday, August 25, 2009 at 5:09 PM

    I like the new PlayStation font, but I hate the new PS3 logo <.<

  • [–]

    Jay

    Tuesday, August 25, 2009 at 5:45 PM

    Without reading the article and to continue on from the title of the article…

    …Because they are idiots!

  • [–]

    Braaains

    Tuesday, August 25, 2009 at 6:42 PM

    They could have the logo in Times New Roman for all I care.

    The important thing is they’ve finally got the price right.

  • [–]

    Adrian

    Tuesday, August 25, 2009 at 6:44 PM

    who the fuck cares

  • [–]

    picky

    Tuesday, August 25, 2009 at 9:28 PM

    haha funny i remember picking up on the spiderman font straight away…attention to detail

  • [–]

    Phillip Fry

    Thursday, August 27, 2009 at 11:18 AM

    Whoaaah its the spiderman font?!

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