You can see it up there. It’s make.believe. Intended not to invoke feelings of fantasy and forts made of cardboard boxes, but stuff about “standing for the power of our creativity, our ability to turn ideas into reality and the belief that anything we can imagine, we can make real”.
The branding applies to all Sony products, including the PS3, PSP and PSN, so expect to see it somewhere on a PlayStation commercial (or at least an… instruction manual) in the near future.
Mr Waffle
Thursday, September 3, 2009 at 4:57 PMThat’s way too easy to make fun of.
alex
Thursday, September 3, 2009 at 8:30 PMha, i only got that when i read your comment, now im laughing my A** off
Blah2
Thursday, September 3, 2009 at 5:02 PMThat is terrible.
Ben
Thursday, September 3, 2009 at 5:07 PMI prefer…
“Sony. Because caucasians are just too damn tall.”
But maybe I’m just a crazy person.
Chris Barns
Thursday, September 3, 2009 at 5:11 PMNo, no. I’d invite you round to look after my small children, for sure.
Mr Waffle
Thursday, September 3, 2009 at 9:03 PMPossibly the greatest ad ever made, imo.
dragoon
Friday, September 4, 2009 at 9:14 AMand sony probably spent hundreds and thousands of dollars just coming up with the idea. money well spent :P