“Originally,” Jobs tells The New York Times, “we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine.
“We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw,” Jobs adds. “So what we were focused on is just reducing the price to $US199. We don’t need to add new stuff. We need to get the price down where everyone can afford it.”
It’s a game machine with no buttons and no directional pad. Good thing the DSi doesn’t have a camera—it has two. This comes as Apple takes a swipe at the DS and PSP in the portable game war.
Steve Jobs on Amazon and Ice Cream – Bits Blog [NYTimes.com via The Dallas Morning News]
Mr Waffle
Friday, September 11, 2009 at 6:37 PMIt’s for people who want an iPhone, but aren’t awesome enough to stand up to the challenge of being awesome enough to own an iPhone.
Draxxx
Friday, September 11, 2009 at 6:44 PMAnyone know what game that is?
annonie
Friday, September 11, 2009 at 6:49 PMSteve Jobs can lick my sweaty.com