NPD Groups Says Video Game Gift Sales Down This Holiday

Research group NPD predicts a less techy Christmas in their holiday retail outlook. So don’t act shocked if a book shows up in your stocking instead of a video game.

Marshal Cohen, chief industry analyst, explains in a press release that “consumers will be looking for the right gift, rather than the most extravagant or expensive one”. So while spending might be a little bit up from last year, it’s going to be on traditional stuff like books, sweaters, wallets and stuff.

Video games are still in the top 10 things people plan to buy as gifts, however — right above perfumes and food. The slight drop from last year’s level might even be because people would rather buy a video game for themselves and buy their buddy a video game-related accessory. Or book.

Check it out for yourself here.

Thanks, Jim!
Image Cred: ToyFare Issue No. 89 “Christmas on Infinite Earths”