Sony Computer Entertainment America says the pair of Chilean promos were “totally fake”. And so does the president of BBDO Chile, who said in a statement that the spots, one featuring Nazi Feldmarschall Erwin Rommel and the other Joan of Arc, were “never approved” by Sony. Oh, and he has a public apology to go along with it.
This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This “mock campaign” was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values. Cristián Lehuedé B.
Presidente Ejecutivo
BBDO Chile
Robert Tilt
October 2, 2009 at 5:39 PM
probably not the best campaign for a playstation, but a clever campaign concept none the less. Beats a lot of the junk filler that fills our pages at the moment!
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October 2, 2009 at 5:59 PM
Rommel was not what you would call a NAZI.
He was part of a a plot to get rid of hitler and ignored orders to kill jews.
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