News

A Game Store That Only Sells One Game

10:00PM November 18, 2009 | Luke Plunkett

Kooky, but true: EA Sports have, in the run-up to Christmas, opened two actual storefronts dedicated entirely to EA Sports Active (and, we guess, it’s expansion). One is in San Francisco, the other, Boston.

Can’t say we can remember the last time a single game got its own store. Actually, it’s rare a game company gets its own store, so a one-title shop is just bananas.

There’s a catch, though; both stores are only open for a limited time, with the shutters coming down on December 14.

[Image: Gary Whitta @ NeoGAF]

Comments

  • Mr Waffle

    November 18, 2009 at 10:17 PM

    I imagine the cost of fitting out and running that shop for a couple of freakin’ weeks would’ve happily paid a few developer salaries…

    • Ribs

      November 19, 2009 at 12:25 AM

      no kidding man, well said

    • MattR

      November 19, 2009 at 12:31 AM

      True, especially given the recent layoffs. On the other hand how many developers can they pay if this approach works?

  • Deadlydorito

    November 19, 2009 at 1:18 AM

    without the bussiness men to handle the advertisments and such, there would be no developer salaries anyways, well not as many.

  • Nick

    November 19, 2009 at 2:19 AM

    *its expansion

  • Cody Drew

    November 19, 2009 at 4:04 AM

    Yeah I think this is disgusting that they’d open new stores, but shut down hardworking developer teams.

  • Jordaan

    November 19, 2009 at 8:32 AM

    THIS is what you shut down Pandemic for?

  • legless joe

    November 19, 2009 at 9:03 AM

    Yeah, go and justify the slashing of so many development decisions while erecting a store front dedicated to one game, way to go.

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