Sony are the kings are marketing to their target audience..
Remember the whole PS3 slim rollercoaster? A superb lesson in viral marketing at its BEST:
- leaked factory photots
- “fake” video of the Phillipines
- listings on European websites
- deny all along
- heck they even “threatened” legal action against sites publishing those pictures
I hope I see one of these Ratchet posters here in Melbourne!
You’d think that they would put them in highly visible locations, right? This one was located at the end of a cul-de-sac where there’s not much foot traffic.
Crono
November 13, 2009 at 10:45 AM
I saw one of these kicking about last week. I went back to get a pic for Kotaku and some fiend had removed it.
Report PermalinkMichael
November 13, 2009 at 10:50 AM
That is awesome. Not only that its a nice cheap advertisement! I got my collectors Ed yesterday ^^
Report PermalinkRK
November 13, 2009 at 10:56 AM
Saw one in Melbourne Central outside the cinema box office a couple of weeks back
Report PermalinkDansDans
November 13, 2009 at 10:58 AM
Sony are the kings are marketing to their target audience..
Remember the whole PS3 slim rollercoaster? A superb lesson in viral marketing at its BEST:
- leaked factory photots
- “fake” video of the Phillipines
- listings on European websites
- deny all along
- heck they even “threatened” legal action against sites publishing those pictures
I hope I see one of these Ratchet posters here in Melbourne!
Report PermalinkElly Hart
November 13, 2009 at 11:12 AM
You’d think that they would put them in highly visible locations, right? This one was located at the end of a cul-de-sac where there’s not much foot traffic.
Report PermalinkTrashman
November 14, 2009 at 9:49 PM
Great outside the box approach… I wanted my own collectors Ed, but all the tags were already taken.
Report PermalinkPattrice
November 13, 2009 at 11:30 AM
Those things are all over Erskineville/Newtown/Glebe.
Report PermalinkDunnowhathuh
November 13, 2009 at 12:21 PM
Awesome ad. Still haven’t picked up a copy but I definitely plan to.
Report PermalinkAngry Elmo
November 13, 2009 at 6:45 PM
I saw one of those this week on the corner of College and William Sydney, thought it was a joke! would of nicked it if I had known ….
rats
Report PermalinkTomasz
November 13, 2009 at 8:33 PM
What do the tags at the bottom say? There were a few of these posters outside my school today, but the tags were all already taken.
Report PermalinkElly Hart
November 14, 2009 at 6:37 AM
It just repeats the phone number and web address that you see in the main part of the ad.
Report PermalinkCalvin Bui
November 14, 2009 at 1:20 AM
isn’t this illegal since it’s considered littering in some suburbs?
Report PermalinkMrChirp
November 14, 2009 at 9:53 PM
Maybe you should arrest ratchet!
Report PermalinkNickeyez
November 14, 2009 at 3:31 AM
Ha ha! Playstation do ads u remember.
Report Permalinksticks
November 19, 2009 at 10:40 AM
Hey, you can download the poster at http://www.haveyouseenthisrobot.com.au very cool
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