Sony are the kings are marketing to their target audience..
Remember the whole PS3 slim rollercoaster? A superb lesson in viral marketing at its BEST: - leaked factory photots - “fake” video of the Phillipines - listings on European websites - deny all along - heck they even “threatened” legal action against sites publishing those pictures
I hope I see one of these Ratchet posters here in Melbourne!
You’d think that they would put them in highly visible locations, right? This one was located at the end of a cul-de-sac where there’s not much foot traffic.
Crono
Friday, November 13, 2009 at 10:45 AMI saw one of these kicking about last week. I went back to get a pic for Kotaku and some fiend had removed it.
Michael
Friday, November 13, 2009 at 10:50 AMThat is awesome. Not only that its a nice cheap advertisement! I got my collectors Ed yesterday ^^
RK
Friday, November 13, 2009 at 10:56 AMSaw one in Melbourne Central outside the cinema box office a couple of weeks back
DansDans
Friday, November 13, 2009 at 10:58 AMSony are the kings are marketing to their target audience..
Remember the whole PS3 slim rollercoaster? A superb lesson in viral marketing at its BEST:
- leaked factory photots
- “fake” video of the Phillipines
- listings on European websites
- deny all along
- heck they even “threatened” legal action against sites publishing those pictures
I hope I see one of these Ratchet posters here in Melbourne!
Elly Hart
Friday, November 13, 2009 at 11:12 AMYou’d think that they would put them in highly visible locations, right? This one was located at the end of a cul-de-sac where there’s not much foot traffic.
Trashman
Saturday, November 14, 2009 at 9:49 PMGreat outside the box approach… I wanted my own collectors Ed, but all the tags were already taken.
Pattrice
Friday, November 13, 2009 at 11:30 AMThose things are all over Erskineville/Newtown/Glebe.
Dunnowhathuh
Friday, November 13, 2009 at 12:21 PMAwesome ad. Still haven’t picked up a copy but I definitely plan to.
Angry Elmo
Friday, November 13, 2009 at 6:45 PMI saw one of those this week on the corner of College and William Sydney, thought it was a joke! would of nicked it if I had known ….
rats
Tomasz
Friday, November 13, 2009 at 8:33 PMWhat do the tags at the bottom say? There were a few of these posters outside my school today, but the tags were all already taken.
Elly Hart
Saturday, November 14, 2009 at 6:37 AMIt just repeats the phone number and web address that you see in the main part of the ad.
Calvin Bui
Saturday, November 14, 2009 at 1:20 AMisn’t this illegal since it’s considered littering in some suburbs?
MrChirp
Saturday, November 14, 2009 at 9:53 PMMaybe you should arrest ratchet!
Nickeyez
Saturday, November 14, 2009 at 3:31 AMHa ha! Playstation do ads u remember.
sticks
Thursday, November 19, 2009 at 10:40 AMHey, you can download the poster at http://www.haveyouseenthisrobot.com.au very cool