Social gaming phenomenon/scourge Farmville is about to invade your personal space every time you walk into a US 7-Eleven store, with publishers Zynga plastering 7000 stores with Farmville junk.
Just like every trip into Facebook is interrupted by pointless crop growth updates, soon innocent pit-stops for chewing gum and Coke will be interrupted by a promotion for the game, where players can buy branded items from the store and receive in-game items in return.
You can see two of those items here: a Farmville Slurpee and a tub of Farmville ice cream, with the terrifying slogan “SCOOP, EARN, PLAY” sounding a little too much like “ARBEIT MACHT FREI” for comfort.
The promo kicks off on June 1, and runs for six weeks.
Zynga cuts a big deal with 7-Eleven to promote its Facebook games in stores [VentureBeat]
Adrian Verna
Monday, May 24, 2010 at 8:44 PMThe most obvious question is
‘But WHY?’
Joshy206
Monday, May 24, 2010 at 9:24 PMThey’re hemorrhaging players faster than those players do money now. :P
Creepy ass practice, hands down. I do have to say, though, that Auschwitz joke was a little… off.
Thomas Thongvilu
Monday, May 24, 2010 at 9:39 PMit attracts girls
Kray
Monday, May 24, 2010 at 10:06 PMAnd, more importantly for Zynga and 7-Eleven, money.