What this actually means beyond the term “major organizational changes” is not disclosed, but it must be serious, because those are serious words, the driving force apparently Microsoft’s inability to fend off advances from competing companies like Apple and Google in the mobile space.
The rumoured departure of J Allard, the “father” of the Xbox brand, is just the start of this, with the “shake up” expected to have far wider ramifications for the division than simply filling Allard’s sizeable shoes.
A formal announcement on these changes – and what they’ll actually mean for the Xbox team – is expected soon.
Our advice? These guys up top are wasted on Xbox Japan. Get them to Redmond, sharpish.
Thomas Thongvilu
Tuesday, May 25, 2010 at 3:43 PMNo idea why microsoft is even trying to suck japan in. their target audience should be everywhere but asia.
Gray fox
Tuesday, May 25, 2010 at 5:19 PMits because Japan is the Center of mobile devices in the world.
Microsoft know the 360 will never be huge in japan.. but they want the Microsoft gaming brand to be biger so that when they launch a true attempt at a Microsoft Media/gaming handheld it will do well in japan.