Why Is This Blur Logo So Dang Familiar?

Blur is a racing car game. It is made by Bizarre Creations, the studio behind racer Project Gotham Racing. As a racing game fan, I should be excited, but there is something that I cannot get out of my head.

For me, I think 1993 – 1999 were some of the best years musically. Those years fulfilled the promise of the Stone Roses and produced some of the best music the UK had seen in years. The era was dubbed “Brit Pop” — a term that can be viewed as somewhat pejorative today, but shouldn’t really.

Damon, Graham, Alex and Dave made up Blur, the rock group from London. Best known in the US for the short stomper Song 2, the group’s work varies in style — but was always pushing British rock forward with humour, style and substance. With tunes like Chemical World, The Universal and Beetlebum (among many, many others), they were (and still are) a truly great band.

When Blur the racing game was announced, I thought, Geez, why’d they do that? Yes, yes, I know the racing game has blurry effects, but still. That’s somewhat confusing! No, it’s really confusing. Just “Blur”. When you say “Blur”, I might have to ask you a follow-up: Oh, the game or the band?

Even more confusing is this:

These are the logos for Blur, er blur, the British rock group and Blur, er blur, the British racing game. Look, Blur the game has a trademark next to its logo. How cheeky!

Even more confusing that there is a new Blur documentary. And Bizarre Creations is from the UK! Somebody is doing this just to bother me, I know it!