Since the 360′s launch, every single game released on the system has featured the above white stripe running across the top of its box art.
Some upcoming titles, though, feature a new stripe. The one below.
Note the 360′s logo remains the same (though it has been made a lighter shade of grey), as does a focus on white and green, but gone are the lines from the “circles” logo the console has used since 2005. In its place is the “wave” that also features on the company’s E3 invites for 2010.
You can see some examples of this in practice here, for Kane & Lynch 2, and here, for Mafia II.
Is Xbox 360 packaging getting a visual refresh? [Destructoid]
Thomas Thongvilu
Monday, June 7, 2010 at 6:29 PMif they make the change, they should make a solid one unlike ps3′s box art which changes everygame
Fran
Monday, June 7, 2010 at 6:43 PMmight be cos the Natal is called “The Wave”
hence the trendy wave being back in fashion all of a sudden…
Tezz
Monday, June 7, 2010 at 7:52 PMthat is the ps3, microsoft hasnt announced its name yet
Steve M
Monday, June 7, 2010 at 8:53 PMSony’s motion controller is called the Move, not the Wave.
Nicholas
Monday, June 7, 2010 at 7:36 PMthats not a change.
Jay
Monday, June 7, 2010 at 7:58 PMWhere’s the XBL logo gonna go? Some games still don’t come with any XBL support.
It does look better off though considering the Xbox logo is more lighter grey than the dark shade it currently is, when starting up the console. Simple & easy – not the mess that the PS3′s games have gone through, and yet it still looks a bit silly. Especially the “PS3″ on the side of the game.
Tee
Monday, June 7, 2010 at 8:04 PMHow about they change the ugliness that is the shape of the actual console.
Stefan
Monday, June 7, 2010 at 8:07 PMAbsoloutley earth shattering news.. xD
Matthew Buckner
Monday, June 7, 2010 at 8:36 PMThis looks pretty similar to the logo on the spine of the new “classics” range of xbox 360 games.
backslashio
Tuesday, June 8, 2010 at 12:07 AMThe rings on the X360 are rarely green, they should be red :P
Milly
Tuesday, June 8, 2010 at 12:43 AMThat’s not even that different to the current one – I can understand it being interesting if they suddenly made it red or something similarly dramatic, but it’s still white and green.
Good job Microsoft, you just changed something that nobody really cared about at all. Hope you’re feeling proud.
TheRev
Tuesday, June 8, 2010 at 1:59 AMThe PS3 change was necessary cause they changed the logo (besides, it looks heaps better now)… this is just stupid.
jev
Tuesday, June 8, 2010 at 7:28 AMThe new one reminds me of Viva Pinata somehow…
I like it that they are trying to make things fresh.
CJHoops
Tuesday, June 8, 2010 at 9:14 AMIf this goes ahead I’m selling my xbox.
Jimu_Hsien
Tuesday, June 8, 2010 at 9:54 AMWow, what a brave move. Microsoft really like to gamble with the big bucks!!!
Adrian Verna
Tuesday, June 8, 2010 at 5:54 PMOoh. I actauly do like the look of this. Very nice.
Nick Corcoran
Tuesday, June 8, 2010 at 9:44 PMit’s more silver than grey now
Strand0410
Wednesday, June 9, 2010 at 12:50 AMI sure hope the Kane and Lynch 2 box art is a prototype because it’s hideous.