The Nintendo 3DS is another ball game altogether, because it isn’t something that you can show directly on regular TV. Hideki Konno, the producer of the Nintendo 3D, previously told Edge Magazine that Nintendo’s internal PR departments were saying that they should use cinema advertising, because movie theatres are capable of showing 3D movies. “But our key point with 3DS is that you don’t need glasses,” said Konno, “which you obviously need to use in cinemas.” So, how can Nintendo show the portable’s 3D abilities?
• Trash Talking: At this year’s E3, Nintendo showed footage of a family looking bored or uncomfortable while wearing 3D glasses. Then used that to compare to the sensation of glasses-free 3D. Since everyone knows what 3D glasses are (or has had experience with them), Nintendo could play up the benefits of its own system by talking about the disadvantages of traditional 3D. What’s more, it would not necessarily have to show what the Nintendo 3DS’s 3D looked like, but rather, what a person looks like enjoying 3D without glasses.
• Pop-Up: If people still read video game magazines like they did in the past, just imagine the wonderful pop-up book-type ads Nintendo could do.
Besides, who wants to buy a portable that sucks you into it and burns off Reggie Fils-Aime‘s face?
The Nintendo 3DS is something that must be seen to be believed. And to those who cannot see it, Nintendo might be best off by saying what the Nintendo 3DS isn’t, instead of what it is.