They Held A Parade For A Video Game

There was a parade for a video game in New Orleans yesterday. For Madden NFL 11. That makes it a parade that’s also a marketing stunt. Still, we are surely in the early days of video game parades. Baby steps.

Official caption for the second pic:

Former NFL players Ricky Jackson, Deuce McAllister and Mike McKenzie ride a float down Bourbon Street in the Madden Gras parade for EA Sports’ Madden NFL 11 video game in New Orleans, Monday, August 9, 2010. New Orleans Saints quarterback Drew Brees appears on the cover of the newest version of the game, which goes on sale on Tuesday. (AP Photo/Patrick Semansky)