Don’t Expect Sony To Outspend Microsoft

Sony exec Peter Dille responds to a question regarding whether or not the company plans to spend more promoting the Move than Microsoft is spending on Kinect. Via the Seattle Times and CVG.

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(6 Comments)
  • [–]

    legless joe

    Saturday, September 11, 2010 at 8:21 AM

    Hmmm, i wonder how that wii work as they are clearly going to target the casual market with the move, and the casual market dosn’t frequent places like kotaku.

    • [–]

      plmko

      Saturday, September 11, 2010 at 11:56 AM

      Research shows that word of mouth was Wii’s biggest marketing form.

  • [–]

    Gorhob Perkins

    Saturday, September 11, 2010 at 10:46 AM

    I don’t think Kinect will be able to compete with Move at all, so I don’t think they’ll need to. I actually want to get my hands on Move, Kinect just looks like gimicky garbage.

    • [–]

      Adam Ruch

      Sunday, September 12, 2010 at 11:58 AM

      I disagree, in a round-about way. I think Move will be more quickly suitable for gaming, but I think Kinect will be the first in a line of “game-changing” computer interfaces. Its not that crash-hot right now, but I’m thinking it will be.

  • [–]

    Kizaru

    Saturday, September 11, 2010 at 6:48 PM

    Does anybody else notice the way Kevin spells his signature makes it look like ‘V.P.’ are his initials?

  • [–]

    Steve0410

    Sunday, September 12, 2010 at 7:27 PM

    Trying to outspend Microsoft is like invading Russia over the Alps. In winter.

    Compare this to the smartphone OS Market. Windows Phone 7, lacking the healthy app marketplace of iPhone and Android, MS simply started giving app developers cash incentives = problem solved!

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