To mark the release of the 33 Chilean miners, Namco Bandai created the above image, which features the character Mr Driller. Today, the company has removed the image and apologised.
Namco Bandai today tweeted that the image lacked consideration. Because of that, the company has taken it down. “We would like to offer a profound apology to everyone,” the company added. “It was inexcusable.”
Twitter / @バンダイナムコゲームス公式ウェブマスター: 【お詫び】昨日10/14に公開した「チリ落盤事故の救 … [Twitter via はちま起稿]
PiMan
Saturday, October 16, 2010 at 8:54 AMI thought it thoughtful. An image of celebration, not any sort of exploitation of the event.
Mitchell
Saturday, October 16, 2010 at 3:33 PMagreed!
Pylgrim
Sunday, October 17, 2010 at 12:09 AMI smell an ultra-politically correct idiot with too much time on his hands who wrote an angry letter filled with the terms that sent corporate PR representatives running around in circles in irrational panic such as “boycott”, “telling all my friends and family” and “never again.”