
Eric Hirshberg, CEO of Activision Publishing tells Gamasutra, that things could turn around for the Tony Hawk franchise and that “there’s hopefully a method to that madness” of skewing the game younger.
“For the first time we’re targeting that game to kids,” Hirshberg says. “It’s a gift-oriented game, but, that said, we need to build awareness for the game still. I think you’ll hopefully see a bigger ramp-up as we get further into the gift giving season.”
If Tony Hawk can recover from Shred and Ride, who’s going to make it?
Interview: Activision’s Hirshberg On Black Ops, Tony Hawk: Shred And More [Gamasutra]


















Steve0410
Saturday, November 20, 2010 at 8:09 PM“Activision Hasn’t Bailed On Tony Hawk: Shred Yet”?
Well. They should. Actually, scrap that, they should have abandoned Ride and forgot about even making this whole damn mess in the first place.
Matthew
Sunday, November 21, 2010 at 7:42 PMActivision should stop altogether, their money grabbing ways ( looking at subscription plans for CoD, high DLC map pack prices etc)
Dutch
Sunday, November 21, 2010 at 7:54 PMHow the mighty hath fallen. In any case, those who give the gift of Shred obviously haven’t heard the saying “It’s the thought that counts.”
M.Garling
Sunday, November 21, 2010 at 9:25 PMWhy did they even make this? Ride was an absolute failure, and as far as I was aware that was the final game that they were contractually obligated to make in the Hawk series… let me think (in word):
Tony Hawk’s Skateboarding
Tony Hawk’s Pro Skater 2
Tony Hawk’s Pro Skater 3
Tony Hawk’s Pro Skater 4
Tony Hawk’s Underground
Tony Hawk’s Underground 2
Tony Hawk’s American Wasteland
Tony Hawk’s Project 8
Tony Hawk’s Proving Groud (or whatever that was)
Tony Hawk: Ride
For memory, Acitivision signed Hawk for a total of 10 games until 2010, or something like that… and yet they just churned out Shred? Was the contract updated at some point?
Also, which of these were actually good games? At what point did they become crap? When Neversoft left, or was it long before that?
Dutch
Monday, November 22, 2010 at 10:44 PMTHPS4 was the last good one. The last story mission in Underground was a tearjerker. So long, no room for error. It was awful.
Weresmurf
Monday, November 22, 2010 at 8:01 AMOh god let it die…