Sega Promotes Awareness Of Endangered Hedgehogs By Being Cruel To Them

Britain’s hedgehog population is in crisis, with many falling victim to roadkill. Sega staged a “hedgehog road crossing” to raise awareness of the creatures, and, of course, Sonic colours. Here one’s fitted with red booties. Seen via Daily Mail.

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(8 Comments)
  • [–]

    Chuloopa

    Thursday, November 11, 2010 at 4:46 PM

    haha you do have to admit, it’s kinda cute.

    Awesome post title too :P

  • [–]

    MrBS

    Thursday, November 11, 2010 at 5:30 PM

    The comedy of errors that is Sega’s marketing department never dissapoints!

  • [–]

    Aaron

    Thursday, November 11, 2010 at 6:13 PM

    Sega, see the point, way, waaaay over their in the distance behind you, that’s right, you missed it, in fact you were facing the wrong way to begin with.

  • [–]

    Goodoldays

    Thursday, November 11, 2010 at 6:23 PM

    1…2…3… naww

  • [–]

    AmbroseIV

    Thursday, November 11, 2010 at 6:35 PM

    I’ll take three!

  • [–]

    kaiden

    Thursday, November 11, 2010 at 7:05 PM

    im surprised they didn’t throw blue paint on the hedgehog.

  • [–]

    Michael Barnes

    Thursday, November 11, 2010 at 10:47 PM

    I…want…one… Look at those little eyes… SAFLKNFKLNSF

  • [–]

    Steve0410

    Friday, November 12, 2010 at 4:08 PM

    Cute. But… should have been little gloves. Otherwise Sonic has 4 legs.

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