The stars of Guitar Hero: Metallica will be the stars of Activision’s big promotional push for next week’s big Call of Duty launch, raising $US1 million for the Call of Duty Endowment, the benefit that “helps soldiers with the transition to civilian life and help them establish jobs and careers”.
“We are honoured to have Metallica partner with us to pay tribute to the brave servicemen and women who have risked their lives at war only to return home to find their biggest challenge is searching for a job,” stated Robert Kotick, CEO of Activision Blizzard, while possibly throwing up devil horns. “Today, the unemployment rate for veterans is 21 per cent higher than the rate for all Americans, with veterans’ unemployment topping 500,000. We believe that the business community can and should do more.”
While I’m sure the more cynical Call of Duty fan/Bobby Kotick hater will compare that to the billions of dollars the next Call of Duty game will reap for the publisher, a million bucks is nothing to sneeze at. Plus, free Metallica show! Woooo!!