The animated Microsoft CEO ends that quote by saying “we haven’t done as good a job drawing in that broader set of demographics.” Ballmer also says the Xbox 360 “isn’t a gaming console,” but “a family entertainment center” and “a place to socialize.”
MrBS
Tuesday, January 18, 2011 at 4:18 PMAs much as I’d love to rip on that statement, anything along these lines gets put into perspective by that CRAZY speech the Sony president made prior to the PS3 launch about how we would be jacking in to virtual cities with out PS3′s…
Braaains
Tuesday, January 18, 2011 at 4:29 PMSteve Ballmer reckons the 360 “isn’t a gaming console”?
Well I guess that explains MS’s 2011 firstparty lineup, then…
Neil Williams
Tuesday, January 18, 2011 at 5:16 PMBam!
Stevorooni
Tuesday, January 18, 2011 at 4:47 PMCome everyone, gather around the Family Entertainment Center.
FatShady MBA
Tuesday, January 18, 2011 at 5:29 PMI don’t have a problem with that being my family. I had a two year old who can already play games and my wife uses it for movies. I think that it is already happenig and I couldn’t be happier. Just what I want in every room of the house.
Pakka
Wednesday, January 19, 2011 at 1:45 PMHad or Have?
And a 2 Year old playing video games… seriously?
THIS is what is wrong with the youth of today! He should be eating snails and mud. If not introduce him to a diet fast!
Michael Barnes
Tuesday, January 18, 2011 at 5:51 PMIn a nutshell he just described what the rest of Kinect’s lifespan will hold for us: games for teen girls (ie: more dancing games).
James Mac
Tuesday, January 18, 2011 at 7:35 PMNah, they’re just expanding service delivery to their core audience.
The primary complaint about live is that it’s full of 13 year boys… teenage girls is just one more thing they want, now the xbox can provide that.
Braaains
Wednesday, January 19, 2011 at 12:17 AMAre there really that many racist, homophobic girls out there, though? I just wonder if they’re targeting a market that doesn’t exist…
James Mac
Wednesday, January 19, 2011 at 1:10 PMI meant that 13 year old boys want girls.
At least, I did… around that age.
Alinos
Tuesday, January 18, 2011 at 6:30 PMyup the thing that ties you to your home and doesn’t want you to leave it. Promotes socializing
Tali
Tuesday, January 18, 2011 at 6:35 PMAck he makes it sound like the Xbox is aimed at 15 yo’s – mind you playing through Gears 2 now I’d tend to agree :P
Riavan
Tuesday, January 18, 2011 at 8:13 PMI saw an add on australian tv the other night I think, with some girl about to use the xbox to watch a movie and her friends are like “lulz, why do u have an xbox” and then she looks over and her muscular boyfriend is doing something and the girls all giggle and go “oh thats why”.
I was kind of facepalming whist watching this. It’s true that it can be used as a media centre though, I know I use mine as such.
Jason Oliver
Tuesday, January 18, 2011 at 11:02 PMMy wife certainly gets more use out of the Media Centre function than the games.
As for Kinect – I see the cheap face to face video calls as being the main draw for teenage girls (rather than any Imagine Babiez type game that no doubt Ubisoft will eventually crap out)
Joe Mama
Wednesday, January 19, 2011 at 1:36 AMXbox 360…is the casual console…??? Everyone bail to the Wii!