This is an interesting one. We’ve discussed the relationship between publishers and retailers quite extensively here at Kotaku – with most retailers claiming that selling pre-owned games is a necessary part of their business. Now Game has just released a new video encouraging gamers to trade their games in at their store.
It seems like Game is really trying to push themselves as the specialist retailer for game trades.



















Tristan Hennessy
Friday, February 11, 2011 at 5:33 PMWow… Just wow.
That was terrible.
Scott
Friday, February 11, 2011 at 6:39 PMA bad ad is a good one. Even though the acting is cringe worthy and the ad seems stupid this makes it more successful cause it makes you remember it and the message that you can get $60 for games like COD will stick with you because of how bad it is.
Pioneer
Friday, February 11, 2011 at 7:22 PMThe Old Spice ads were clever, and I will remember it far longer than… this… this tragedy.
Braaains
Friday, February 11, 2011 at 5:37 PMWorst. Video. Ever.
Crab Nicholson
Friday, February 11, 2011 at 5:40 PMHow can it be the worst? It’s got a midget kicking some guy’s shin!
welbot
Friday, February 11, 2011 at 5:38 PMYeah.. that was just.. horrible.. almost as bad as an episode of neighbours :0
Andrew Leong
Friday, February 11, 2011 at 5:39 PMreckon the guy looks abit like seamus?
harli
Monday, February 14, 2011 at 10:28 AMHey I was thinkin’ the same thing!!
piat
Friday, February 11, 2011 at 5:42 PMmassive UGH.
i thought Game packed it in here in Aus anyway?
Peter Albury
Friday, February 11, 2011 at 5:58 PMWell they have been closing a fair few stores…looks like that freed up some $$$ for advertising.
Braaains
Saturday, February 12, 2011 at 1:16 AMDidn’t free up very much $$ judging by the quality of that ad :P
Matthew Buckner
Friday, February 11, 2011 at 5:44 PMVideo aside, GAME has some decent trade deals for the 3DS. If you trade a DSIXL and any 2 games you can get a 3DS for $99. If you trade a DSI plus any 2 games you get a 3DS for $189. I haven’t come across anything better yet. No exclusions on the DS games.
Virus__
Friday, February 11, 2011 at 5:54 PMNot even worth trading in the manager at my local GAME told me it’s not worth trading in, since they’d give me 3 bucks per game. She was honest at least.
Matthew Buckner
Friday, February 11, 2011 at 8:36 PMHuh????
Mooshis
Saturday, February 12, 2011 at 8:36 AMSome games may not be worth trading.
But trade in values differ for individual titles from $0.50 – $60 so it depends on what you are trading.
Azorius
Friday, February 11, 2011 at 6:02 PMhey it’s the GAME shop in parramatta westfield
Boo Goose
Friday, February 11, 2011 at 6:08 PMAnyone else get the urge to do an armed robbery at theri local game store??
Michael Barnes
Friday, February 11, 2011 at 6:11 PMThat was the stupidest, most pointless and poorly acted thing I have ever seen.
Things that were bad; but also better:
-The NGP opening video from the Sony January 27th conference.
-The Australian Crash Bandicoot 2 advert.
-The Zelda rap.
Add some more!
James Mac
Friday, February 11, 2011 at 8:12 PMKinect E3 announcement?
Michael Barnes
Saturday, February 12, 2011 at 12:28 AMAh! Good one!
Tom
Friday, February 11, 2011 at 11:04 PMThe Nintendo Power Glove springs to mind, truly an awful ad.
Sergei
Friday, February 11, 2011 at 6:25 PMAlmost makes you want console games to use serial codes.
poedgirl
Friday, February 11, 2011 at 6:32 PMI thought it was quite funny personally, if a bit stupid.
djmcbell
Friday, February 11, 2011 at 6:33 PMIn a sad situation, my local GAME is now chock-full of preowned with barely any new. For the 360 there’s the top 10 chart as new, the odd few offers, and then shelves upon shelves of preowned. I’d say probably 80% preowned.
I did work in GAME a fair few years ago. Back when we could decide our own prices to buy preowned at and, again, our own prices to sell at. We managed better on our own than with the regulated system where everyone has to give the price quoted by the till and loads of people came from miles around (even though there were another four gaming stores within five minutes walk) because of this, plus the amounts we were making on preowned were some of the best in the country despite NOT ripping off customers.
Powalen
Friday, February 11, 2011 at 6:37 PM$60 for GT5? Hm… Interesting.
I’ve never traded in anything before though, I wouldn’t know what to do. lol Of course, I could always copy this ad guy…
Starshield
Friday, February 11, 2011 at 8:15 PMJust bring in all the games you dont want anymore and they scan them in, and tell you the prices and if you get a better offer they will beat it, but i doubt you can find better with this deal atm. The more games the more you get!!!!
BDogg
Friday, February 11, 2011 at 6:44 PMShoot me down but I actually liked it! The girl was hot as!!
$5 extra per game aint a bad deal. Gonna dust off some games me thinks
Fran Wilkins
Friday, February 11, 2011 at 6:55 PMI thought Game were closing in April.
OOPS
Last ditch effort i’d say. Sad Face.
Edward the Great
Friday, February 11, 2011 at 7:29 PMeh? Have I missed something?! GAME closing in April!? Didnt they just open another store in Charlestown?! Doesnt sound like closing down to me
Oliver Quinn
Friday, February 11, 2011 at 7:34 PMAnd you heard this from what source?
sarujin
Saturday, February 12, 2011 at 1:19 AMI keep hearing these rumours about Game closing, yet all the Games out in WA seem to be doing fine.
Even though they have the worst staff. For once I’d like to be able to browse a store without being asked “can I help you find anything”.
Starshield
Friday, February 11, 2011 at 7:01 PMWhat the hell guys, screw the bloody acting. There is some freaking awesome trade deals here, I work at GAME and right now its hell worth trading in your things. Im going to call this situation the COD syndrome, not every game has to be COD and not every game just because its different from COD means its crap. In this metaphor you can replace COD with EB.
BAM!
*swings scarf over shoulder*
and thats the end of that chapter.
yew
Friday, February 11, 2011 at 7:06 PMstill better trade in deals than what e.b has ever had even if the ad was terrible!
Oliver quinn
Friday, February 11, 2011 at 7:21 PMI think this was great, anything with a midget kicking a dude in the shin is okay in my book.
It’s not as good as some of this years super bowl commercials but it gets the message across.
Earlier this week I went into my local GAME at Southland and the two staff were dressed up in western costumes, what ever they are doing at that store must be working because I over heard a family get about $400 in extra credit.
timmy
Friday, February 11, 2011 at 7:22 PMReminds me of the Xbox Live ad, “Stand off”
http://www.youtube.com/watch?v=n0VOM7e5Hug.
VGP
Friday, February 11, 2011 at 7:28 PMThere was nothing redeeming about that clip, except for the info at the end. Note that it didn’t involve any “actors” or wannabe Kim Kardashians.
Luke
Friday, February 11, 2011 at 7:55 PMWeel I would avoid game and EB for trade ins. Took my sister there for her to trade in 12 360 games for her kids, at game $73, EB $81, JB HIFI $137.
SO for them to be the best for trade ins, give us more dammit >.>
Nicholas
Friday, February 11, 2011 at 9:13 PMShould be able to get more now with that five bucks for every extra game thing? or idk I don’t get how the deal works :/
James Mac
Friday, February 11, 2011 at 8:15 PMThat old woman was holding, wielding?, a ps3 case… shouldn’t it have been a wii one?
Squidd
Friday, February 11, 2011 at 9:35 PMDude that guy totally just got away with cutting in line, shenanigans!
Repneiras
Friday, February 11, 2011 at 10:03 PMIt’s actually a pretty good deal…
Because Black Ops isn’t even worth $60 =D