John Riccitiello told the Ad Age Conference to expect “a couple hundred million dollars [in]marketing against” Call of Duty and Battlefield’s next entries this year, reports Gamasutra. Tossing red meat to Battlefield fans and Activision haters, Riccitiello said Battlefield 3 is “designed to take [Call of Duty]down”.
In another comment sure to delight players of of both games’ multiplayer modes, Riccitiello suggested that in-game advertising doesn’t necessarily mean billboards within the set design of a level. Half of online multiplayer time is spent in lobbies, he said, where “today’s consumer is very much expecting advertising.” See? You asked for it!
Riccitiello: Battlefield 3, Call of Duty To Spend Hundreds Of Millions On Ad Battle [Gamasutra]
Woodze
Thursday, April 7, 2011 at 11:03 AMWhy not put them in game on billboards, and make like a 100G achievement for it.. “Window Shopper” – Awarded for stopping and looking at all advertising billboards in the game… Actually maybe don’t give them this idea!
James Mac
Thursday, April 7, 2011 at 12:47 PMMarketers gennerally aren’t happy with people being able to fire rocket launchers at their branding… which is why you see them more commonly in racing games than in shooters.
Woodze
Thursday, April 7, 2011 at 1:52 PMI don’t know.. nobody likes doing phone surveys.. sooo you throw a little code in the background to figure out how many times a billboard gets hit with a rocket and BAM thats market research for you!
David Ryan
Thursday, April 7, 2011 at 5:02 PMYeah, if it gets hit by a rocket, at least it means someone has looked at it
Alinos
Thursday, April 7, 2011 at 11:52 AMTossing red meat to Battlefield fans and Activision haters, Riccitiello said Battlefield 3 is “designed to take [Call of Duty] down”.
Why say these kinds of things.
Hype the game too much and it’s gonna fail to live up to the awesomeness level 5 you made it out to be
Why can’t they market and release it(make sure beta isn’t anything like what BC2′s was(there are things that should work going into a beta no matter what)
and then when we get it we’ll be pleasantly surprised instead of, oh you cant do these 3 things they said you could
warcroft
Thursday, April 7, 2011 at 12:37 PMI understand the want/need to put advertising in games. I dont like it, but, like he said, Im expecting it.
BUT. . . if the advertising starts interrupting gameplay, like players having to watch a couple of commercials before the next round, then that would be a piss off!
Thats when games should be free, like free to air tv.
Aaron Murphy
Thursday, April 7, 2011 at 12:48 PMI like in-game advertising, it adds to the realism of the experience. As long as, of course, you’re not fighting in Saudi Arabia surrounded by American corporations…
Johnny Sweetbread
Thursday, April 7, 2011 at 12:53 PMI can see it now…
A game of rush, your team piles into a blackhawk, you fly over the enemy base and parachute out just as the helicopter gets hit by an RPG. You land on a building taking cover with RPG and gun fire all around you. You drop inside the building, run down the stairs, out the back, you get to the objective and just as you are about to arm a charge… *FLASH AD POPUP*.
Braaains
Thursday, April 7, 2011 at 3:41 PM“This teabagging proudly brought to you by Twinings”.
david
Thursday, April 7, 2011 at 5:30 PMlolol… smart joke
Fenixius
Thursday, April 7, 2011 at 1:23 PMActually, Mr Riccitiello, I am ENRAGED when I see advertising in my lobbies. Or in any menu, in fact. Or in loading screens.
I did not ask for it. Please tell me who did, so I can show them my fist.
James Mac
Thursday, April 7, 2011 at 1:43 PMLet’s see…
Activision is going to get Eminem to release a new single, which will be tied to a solid marketing campaing…
EA is going to get… Linken Park?
Tasos Chrysostomou
Thursday, April 7, 2011 at 1:48 PMI liked the way Monday Night Combat had ads for ingame stuff.
Lyndon L
Thursday, April 7, 2011 at 2:09 PMOk EA, put ingame adverts in, fine, but then don’t turn around and charge $$ for DLC. Drop that out for free thankyou very much. One or the other.
Luke
Friday, April 8, 2011 at 1:33 AMi actually would not care too much if they put ads in my game. idk, there are some smart ways that they can implement ads in to a videogame that i would not mind. EA Sports pulled it off, all those racing games pulled it off, why not a shooter? i wouldnt care so long as it didnt interfere with the fun.
Maleb
Friday, April 8, 2011 at 4:50 AMI’d pay extra for a game if they’d let me shoot marketing people.
Luke
Saturday, April 9, 2011 at 4:54 PMI’m sick of having things shoved at me, if i want it, then i’ll go out and fucking buy it.
And thats the reason you’ve never had a telemarketer try to sell you a dog over the phone. Don’t these people themselves get hassled by ads? do they not know what they have done?
etefahkyoh
Wednesday, June 1, 2011 at 4:58 PMif i find one ad in my lobby while im playing im fucking suing them, i think the billboard idea is good as long as its not like “5 gum” in some arab backstreet….