
During an interview with Fortune Magazine, SCEA’s charming CEO Jack Tretton discussed the company’s business strategies… and then indulged in some nasty smack talk.
“If you’re really going to sustain technology for a decade, you have to be cutting edge when you launch a platform,” Tretton explains to the business mag. Reasonable enough.
But the PlayStation chief goes on to take potshots at his competitors, calling motion gaming “cute” and stating his impression that the technologies powering the 360 and the Wii are quickly becoming irrelevant.
Ouch!
[via Fortune]



















dmag87
Saturday, April 9, 2011 at 1:27 PMSigh… Sony is so lame
Jimu Hsien
Monday, April 11, 2011 at 9:22 AMAnd that 50 year old is really in touch with us 20somethings!
matt30822
Saturday, April 9, 2011 at 1:35 PMSo he says motion gaming is “cute” because the move was in comparison to the competition sold nowhere near as well. Sure, the move isnt a failure like the PSP Go but in comparison to the others, it is most definably third.
Also him saying 20-somethings not playing handhelds on air-planes is stupid. I play my DS/PSP on planes all the time and many others do as well. Hell i even see some 50-60 year olds bringing out the old Brain Training etc…
plmko
Saturday, April 9, 2011 at 3:59 PMAre your saying 20yr olds + wouldn’t demand anything more than just a game on a plane?
He’s right from very pessimistic POV, people demand multi-functional tasking devices like smart phones or even game consoles that can play movies. “If you’re really going to sustain technology for a decade, you have to be cutting edge when you launch a platform,” Could not be anymore truer in that regard and it’s a good philosophy behind good products.
Ry Spears
Saturday, April 9, 2011 at 6:02 PMBro past firmware update you’ll be able to play 3d movies on the 3ds in 3d…
that was a mouthful.
v4next
Saturday, April 9, 2011 at 2:52 PMSony has went from Uber-cool in the PS1 days, to cool in the PS2 days, to Dude-Bro in the PS3 days!
Tali
Saturday, April 9, 2011 at 2:56 PMThat’s funny because I use my DS all the time, but don’t even own a sony console… hmm but I suppose I’m 30 so I don’t fit into his ‘self-respecting twenty-something’ criteria…
Tomasz
Saturday, April 9, 2011 at 3:01 PMThese are the words of a man who has no idea what’s going on.
http://www.penny-arcade.com/comic/2010/3/24/
706
Saturday, April 9, 2011 at 5:38 PMYep, this guy is out of touch. I wonder if he knows how well the sales of the NDS and 3DS do, does he assume they are all just for teenagers and under?
jagg
Saturday, April 9, 2011 at 3:36 PMLol, he sure acting childish calling the gbc a babysitter tool, till this day I still play it, dropped it many times still works, dropped my psp once and it completly breaks from the same height lol I used to love Sony during ps1 n ps2 days :( but anyway stop crying since all you make are fps oh and the psp I think that can be called a babtsitting tool as well, you just digging yourself a bigger hole, just keep trying to play catch up
Bilbo Baggins
Saturday, April 9, 2011 at 5:45 PMUh… Have you tried not dropping expensive electronics at all? It’s worked pretty well for me so far.
Harmish
Saturday, April 9, 2011 at 4:24 PMI am a twenty year-old. I respect myself, and I would love nothing more than to be able to play Ocarina of Time while I wait for my plane to take off.
Jog on, Jack Tretton. Your portable consoles suck.
LinkageAX
Saturday, April 9, 2011 at 5:14 PMPeople still buy Sony products?
Kris Irvine
Saturday, April 9, 2011 at 5:20 PMFunny, because a very large chunk of my friends all play with their DS’s all the freakin’ time but regard the playstation as foolish, and they’re all “twenty-something”
pixelbin
Saturday, April 9, 2011 at 5:30 PMSony are increasingly irrelevant as a tech’ company.
Thooperman
Saturday, April 9, 2011 at 6:00 PMAnyone else remember the reveal of the PS3. “real time weapon change”, “recreating historically accurate battles” (gameplay was showing a battle against a giant crab), and lastly, “Ladies and gentlemen… Ridge Racer. Riiiiiiiidge Raaaaaaaacerrrrrrrrr!”
Raven
Saturday, April 9, 2011 at 8:26 PMWow really?
So no self respecting twenty-something will ever use the handheld that more than doubles the sales of a PSP?
How did Jack become CEO? He has to be the most out-of-touch idiot to disgrace the gaming world.
DKnight1000
Sunday, April 10, 2011 at 2:07 AMDS/3DS has games, there are very few games I wanted on the PSP, I’m waiting to hear about the PSP2, but it’s not looking positive.
But yeah make an iPhone, that doesn’t make calls is more expensive and has more expensive games and let’s see what happens.
Marshall Lawless
Sunday, April 10, 2011 at 12:02 PMYes, let’s compare sales here, since sales obviously determines how good a console is. This is for the week of March 28 to April 3 in Japan.
3DS: 42,979 units
PSP: 57,379 units
And, as you can see from the sales, the 3DS system, which was just released, is worse than the PSP system, which came out in 2004 in Japan. Thus, the PSP is better than the 3DS. See why your reasoning is wrong?
Se589
Sunday, April 10, 2011 at 7:21 PMAnd where did you get those number from?
Ruen
Monday, April 11, 2011 at 9:29 AMGreat Marshall, now can you give me the sales numbers for the PSP in any country other than Japan.
yes Se589 those numbers are true, the PSP is doing well in Japan, issue is its the only place where its going well.
Cameron Stewart
Sunday, April 10, 2011 at 2:18 AMAh Tretton, misunderstanding his market for almost a decade now.
Random
Sunday, April 10, 2011 at 12:30 PMJudging by the level of maturity displayed here, Tretton must play the shit out of his GameBoy…
josh
Sunday, April 10, 2011 at 1:29 PMthe 3ds will eventuly have a great library of games,
while i usuly see stuff like killing games labled as the best for sony, and not all people (including me)
dont like killing games
Jason Oliver
Monday, April 11, 2011 at 12:21 AMIts fitting that a Sony Executive is talking about Gameboys because frankly the less said about the PSP, the better.
diaglyph
Monday, April 11, 2011 at 8:16 AMFirst off, LOL.
I’m a 34yo, and over the last few years I have found that I have played my DS way more times than a PSP. I just found the games on the DS way more interesting than what PSP had to offer (I think I only ever got into maybe half a dozen PSP games? e.g. like Crisis Core, Jeanne D’arc, Persona 3, plus couple others I can’t remember).
So I kinda feel insulted by this Sony guy. I had little intention of getting the next PSP (I still have the PSP slim), and after seeing these comments, any intention at all has become completely zero.
3DS will likely pick up by the end of the year (the thanksgiving period + xmas), as I’m sure there will be a nice collection of games by then.
Cannon de Rosnay
Monday, April 11, 2011 at 9:10 AMI don’t really go for portable console gaming.
But executives need to learn to shut up.
They’re job is to make sure sales increase and profits are large.
Saying shit does the exact opposite.
Why bother doing interviews? All you do is tick off a large amount of people and ensure your company has the reputation as out of touch and irrelevant.
djmcbell
Monday, April 11, 2011 at 4:24 PMDid I miss something where Nintendo said they’d sustain the 3DS for a decade? By the way Sony’s how’s sustaining the PSP for a decade going?
Motion gaming cute? Yep, sure is. Don’t forget Sony, when the Wii was announced you maintained that you’d thought of the idea first but Nintendo copied you, half-arsed some motion control into your controllers and then put out the Move, which is for all intents and purposes turning the PS3 into a more exact Wii.
Wii and 360 tech becoming outdated – probably. But we’ll see where the games of the future take the tech. Just because the tech is becoming outdated doesn’t mean it’s not going to be used.